MailerLite vs Kit: I Used Both — Here’s the Real Winner

Last Updated: 05 Apr 2026

Vinayak Sharma | April 5, 2026 | Email marketing tool, MailerLite, Kit

Last Updated: April 5, 2026

I’ve helped a lot of people pick their first email marketing tool. And this question comes up more than almost any other:

“Should I go with MailerLite or Kit?”

It seems simple on the surface. But the more you dig in, the more you realize these two tools are going after the same group of people — bloggers, creators, and small business owners — but in very different ways.

On one side: MailerLite — the affordable, beginner-friendly tool that’s been around since 2005. Over 1 million businesses use it every month. It’s clean, it’s cheap, and it gives you a ton of features without making you feel lost.

On the other side: Kit (formerly ConvertKit) — the creator-first platform that Nathan Barry built back in 2013. It’s less about design and more about building real relationships with your audience. Kit is for people who want to grow a list, automate smartly, and make money from their content.

Both have strong free plans. Both work for creators. But they are NOT the same tool.

I signed up for both. I built campaigns. I set up automations. I tested the editors. I checked deliverability. I compared pricing at every list size. And I read through hundreds of real reviews on G2, Capterra, and Trustpilot.

Here’s everything I found — straight up, no fluff.

Let’s get into it 👇

We Keep Things Simple — We Only Review Tools We Actually Use

At Mailotrix, we don’t look at a tool’s website and call it a review. I actually sign up and use every tool myself. I build automations, run real campaigns, check if emails land in inboxes, and test everything until I know exactly what works and what doesn’t.

I also spend hours reading real reviews on G2, Capterra, Trustpilot, and Reddit. I want to know what normal people think — not just what the company says about itself. Then I mix that with my own experience and give you a straight, honest answer you can actually use.

Short on Time? Here’s My Quick Verdict

After testing both tools for weeks, here’s the simple truth:

MailerLite is the better tool for small businesses, bloggers, and beginners who want a beautiful, easy-to-use platform at a very affordable price.

Kit is better for creators who need powerful automation, want to sell digital products, and are building a real business around their email list.

Final Score: MailerLite 7 – Kit 3

👉 My Final Take:

If you’re a small business owner, blogger, or beginner who wants an easy, affordable platform with beautiful emails and solid automation — MailerLite is a no-brainer.

👉 Try MailerLite for Free

But if you’re a creator who needs advanced automation, wants to sell digital products, and is serious about building a subscriber-based business — Kit is worth the extra cost.

👉 Get Kit for Free (Up to 10,000 Subscribers)

Email Editor: Which One Makes Creating Emails Easier?

The email editor is where you spend most of your time. If it’s clunky or hard to use, every campaign feels like a chore. Let’s compare.

MailerLite’s Email Editor

MailerLite gives you three different editor options:

• Drag-and-drop editor — move blocks anywhere, add images, buttons, grids, product listings, GIFs, videos, and more. No coding needed.
• Rich-text editor — a plain writing mode for simple, text-based newsletters
• Custom HTML editor — full code control for developers (available on Advanced plan)

When I used MailerLite’s drag-and-drop editor, it felt smooth and fast. The blocks snapped into place, everything was easy to find, and I could build a professional-looking email in about 10 minutes.

MailerLite has won the “Best Email Marketing Tool for Ease of Use” badge on EmailTooltester every year from 2023 to 2026. That’s not an accident — the editor genuinely earns it.

Some extra features that stood out:

• Auto-embed YouTube videos as GIFs inside emails
• Unsplash and Giphy integration (free stock images and GIFs)
• Built-in image editor
• AMP email widgets (interactive forms, quizzes, image carousels inside the email)
• AI text and subject line generator

Real users love it:

“Since I started using MailerLite I’ve been amazed at how much it simplifies marketing tasks that used to take hours.” (G2)

“It’s very easy to use. Most things I can do by feel, and if not, there are easy-to-follow videos to walk me through it.” (Capterra)

“The drag-and-drop editor is my favorite feature. It made it possible for even a beginner to create a newsletter that looked professional.” (G2)

One complaint came up a lot:

“The editor is very challenging to work with on mobile. The overlays make editing really difficult on a small screen.” (Capterra)

Kit’s Email Editor

Kit’s editor is simple on purpose. It’s built for writers — not designers. The idea is that plain, personal-feeling emails get better results than flashy ones.

When I used it, it felt like typing in a clean notes app. You can add text blocks, images, buttons, product links, and countdown timers using / commands. The screen is distraction-free.

But here’s the catch: you can’t drag and drop freely. If you want to move a block to a different spot, it’s a pain. Multi-column layouts are very hard to make. And if you delete something by accident, getting it back isn’t easy.

Real users have noticed this for years:

“The email template builder is pretty clunky — sometimes super hard to select the element you need.” (Capterra)

“Kit’s editor is great for writing, but not great if you want your emails to look like a real brand.” (G2)

“I’m quite surprised that Kit still lacks a drag-and-drop editor. The block-style editor makes email creation feel clunky.” (EmailTooltester)

Some creators still love the stripped-back style:

“I love how fast and minimal the editor is. I write newsletters, not marketing emails — and Kit nails that.” (G2)

My Verdict

MailerLite wins — and it’s not close. Three editor options, full drag-and-drop, AMP widgets, and one of the best email builders in the whole industry. Kit’s editor just can’t compete.

Winner: MailerLite (MailerLite 1 – Kit 0)

Design & Templates: How Much Creative Freedom Do You Get?

MailerLite’s Templates

MailerLite gives you 90+ pre-designed templates on paid plans, all of them modern and professional-looking. They cover newsletters, promotions, product announcements, seasonal campaigns, and more.

Every template is fully customizable through the drag-and-drop editor. They’re all mobile-responsive and tested across email apps like Gmail, Outlook, and Apple Mail.

MailerLite also recently added 150+ landing page templates that you can build from scratch or with AI. The level of design you can reach without knowing any code is genuinely impressive.

One important thing to note: the free plan does not include email templates. You’ll need to start from scratch or upgrade to access them.

“Beautiful templates, easy to use. Even as a non-tech person I could create professional-looking emails.” (Trustpilot)

“The templates are intuitive and always available to help when I get stuck on some feature.” (Trustpilot)

“I find this to be well worth the money I pay. Seriously, the GIF gallery, the landing page tools, the templates — it’s a steal.” (Capterra)

Some users wished for more variety:

“Some users note a limited selection of templates compared to competitors, which can restrict design options.” (G2 summary)

Kit’s Templates

Kit gives you about 20 templates. They are plain, simple, and text-focused — which matches Kit’s whole idea of keeping emails personal rather than promotional.

You can use custom HTML if you know code. But if you want a beautiful, designed email without touching code? Kit leaves a lot to be desired.

“For the price, Kit really lacks in design. It doesn’t offer a big template library.” (Capterra)

“Compared to other tools, Kit’s templates feel old and limited.” (G2)

My Verdict

MailerLite wins by a wide margin. More templates, better designs, and a far more flexible editor for making your emails look exactly the way you want.

Score: MailerLite 2 – Kit 0

Email Automation: Who Makes It Easier (and Smarter)?

Automation means your emails go out on their own — triggered by what people do. This is one of the most important parts of any email tool.

MailerLite’s Automation

MailerLite has a clean visual automation builder that works well for most creators and small businesses. You set up a flow on one screen — add steps, delays, conditions, and actions — and you can see the whole journey at a glance.

Triggers you can use:

• Someone joins a group or segment
• Someone fills out a form
• Someone clicks a specific link
• A date or time passes
• Someone completes a purchase
• A custom field changes

MailerLite also supports multiple triggers in one automation (on the Advanced plan), which means you don’t need to build separate flows for slightly different situations. In July 2025, they also added drag-and-drop inside the automation builder, making it even easier to rearrange steps.

Real users appreciate how clean it is:

“Email automation has been invaluable for scheduling sends based on my subscribers’ behavior. The support team is efficient and helpful too.” (G2)

“MailerLite simplifies marketing tasks that used to take hours. I can build an automation in minutes.” (G2)

“I love that I can schedule campaigns, automate message delivery, integrate with other tools, and see my analytics easily.” (Capterra)

But some users ran into limits:

“Limited advanced customization. Automation can feel basic for very complex use cases. Not ideal if you need enterprise-level workflows.” (Capterra)

“Although the tool is very practical, I’ve noticed that some advanced automations are not as flexible as in more robust platforms.” (G2)

Kit’s Automation

Kit’s automation is one of the most powerful things it does — especially for creators. It uses Sequences (a set of emails that go out one by one) and Rules (if someone does X, do Y automatically).

Kit’s tag system is what makes it special. When someone buys something, clicks a link, or fills out a form, a tag gets added to their profile automatically. That tag can then start a new email series, change what they see inside an email, or add them to a specific group. You can build really specific, targeted flows that respond to exactly what your subscribers do.

Kit also added new features in 2025-2026:

• A/B testing inside automation emails
• Automation based on quiz and survey answers
• Subscriber scoring — rank people by how active or engaged they are
• Visual automation builder so you can map out the whole flow on one screen

Real users love how powerful it is once you learn it:

“The tag-based automation is some of the most powerful I’ve used. I can do incredibly specific things with simple rules.” (G2)

“Sequences and tags work together beautifully. It’s my favorite email tool of all time.” (G2)

“Kit prioritizes user experience, especially in its automation features.” (Capterra)

The downside:

“It takes a while to understand when to use sequences vs workflows vs rules. Not beginner-friendly.” (G2)

“The free plan only lets you have one automation — that’s almost useless if you want to test anything.” (Capterra)

My Verdict

MailerLite wins for beginners and most small businesses — it’s easier to use and covers the most common automation needs.

Kit wins for advanced creators who need complex, tag-based workflows and conditional logic.

Because most people reading this are looking for a tool that’s powerful but doesn’t take weeks to learn — MailerLite wins this round.

Score: MailerLite 3 – Kit 0

Segmentation & List Management: Who Handles It Better?

Segmentation means splitting your email list into smaller groups so you can send the right message to the right person.

MailerLite’s Segmentation

MailerLite uses Groups (manual lists you create) and Segments (automatic groups based on rules). This setup is easy to understand right away — even if you’ve never used an email tool before.

You can build segments based on:

• Whether someone opened or clicked your last email
• Which group they belong to
• Custom fields (like their industry, country, or what product they bought)
• How long they’ve been subscribed
• Their engagement score

MailerLite also lets subscribers choose their own interests when they sign up — which means you can segment your audience from the very first day without any extra work.

“MailerLite is easy to use and straightforward to implement, even for small teams. Clean interface, easy campaigns, forms, and basic automations.” (G2)

“I love that I can schedule campaigns, automate delivery, integrate other tools, and see analytics easily.” (Capterra)

Kit’s Segmentation

Kit uses one main list and organizes everyone with tags. A tag is like a label. When someone buys something, clicks a link, or signs up through a specific form — they get that tag added to their profile automatically.

Using these tags, you can:

• Send emails only to people with certain tags
• Show different content inside the same email to different tag groups
• Start new automations when someone gets or loses a tag
• Score subscribers based on activity

The tag system is incredibly powerful once you understand it. But if you’re new to email marketing, it takes real time to learn.

“Once I got the tagging system, it became incredibly powerful. But it took me about a week to really understand it.” (G2)

“ConvertKit stands out for its tagging and segmentation features. That’s where it really shines.” (Multiple comparison reviews)

“ConvertKit allows you to tag people who purchase through their integrations — though it’s a bit lacking in terms of data on this.” (Capterra)

My Verdict

MailerLite wins for beginners — the Groups and Segments setup is much easier to understand and get started with.

Kit wins for advanced creators who want deep, behavior-based targeting.

For most people — especially those just getting started — MailerLite’s approach is cleaner and faster to set up.

Score: MailerLite 4 – Kit 0

Forms & Landing Pages: Who Helps You Grow Your List Faster?

Forms and landing pages are how you turn website visitors into email subscribers. This is where your list actually grows.

MailerLite’s Forms & Landing Pages

MailerLite’s landing page builder is one of the best in the email marketing world. It’s a full drag-and-drop builder — you can move anything, change fonts and colors, and make it look exactly like your brand.

Even on the free plan, you get up to 10 landing pages hosted by MailerLite. On paid plans, you get unlimited pages.

Features you get:

• Drag-and-drop page builder with 150+ templates
• AI landing page builder (describe what you want, AI builds it)
• Pop-up forms with exit-intent, scroll, and time-based triggers
• Embedded forms for your website or blog
• Stripe integration to sell products directly from landing pages
• SEO settings so your pages can show up on Google
• A/B testing for landing pages (test two versions to see which gets more sign-ups)
• GDPR-ready forms with interest checkboxes (let subscribers choose what they want)

In July 2025, MailerLite added full mobile editing control for landing pages, so you can control exactly how each page looks on phones and tablets.

“MailerLite’s landing page builder is much more customizable than Kit’s, with beautiful templates and the option to let AI create your landing page for you.” (Zapier comparison)

“The landing page and form builder are excellent. I can create branded pages quickly without any design experience.” (G2)

“MailerLite is one of my favorite sites for my business. Their templates are intuitive and they’re always available to help when I get stuck.” (Trustpilot)

One complaint:

“The account setup process was time consuming. Help pages and tutorials don’t match the new interface.” (G2)

Kit’s Forms & Landing Pages

Kit gives you inline forms, pop-ups, slide-ins, and unlimited landing pages — even on the free plan. That’s generous.

The best thing Kit does here is automatic lead magnet delivery. When someone signs up, Kit automatically sends them a free gift (an ebook, checklist, or PDF) right after they confirm — no extra automation needed. For creators giving away freebies, this alone saves a lot of time.

All your forms and pages also connect to a Creator Profile — one link you can share anywhere that shows all your sign-up pages in one place.

The downside is design. You can choose a template and make small changes, but you can’t build truly custom layouts without HTML. Kit’s landing pages all tend to look similar.

“The landing pages are clean and simple to set up. Not super customizable, but they work.” (G2)

“I wish Kit had more design options for landing pages. They all look pretty much the same.” (Capterra)

My Verdict

Both tools cover the basics well. MailerLite wins for design flexibility and AI-powered page building. Kit wins for lead magnet delivery speed and the Creator Profile link.

This one’s a tie — both have clear strengths.

Score: MailerLite 4 – Kit 1

Deliverability: Will Your Emails Actually Reach the Inbox?

Deliverability means: do your emails land in the main inbox, or do they end up in spam? This matters more than almost anything else.

MailerLite’s Deliverability

MailerLite has a strong reputation for deliverability. The platform has won independent deliverability tests multiple times and consistently lands near the top.

What MailerLite does to protect your sender reputation:

• Full SPF, DKIM, and DMARC setup guidance
• Clean list management (automatically suppresses bounced and unengaged contacts)
• Strict account approval process before you can send (which keeps spam off the platform)
• Shared IPs with strong hygiene across all users
• Dedicated IPs available on Enterprise plans

Real users praise the reliability:

“I’ve been using MailerLite for years and find it very reliable. The emails always land where they should.” (Capterra)

“MailerLite simplifies marketing and the emails consistently reach my audience. Automation has been invaluable.” (G2)

“MailerLite is one of my favorite sites for my business. Reliable, and always available when I get stuck.” (Trustpilot)

But there are complaints about strict account rules:

“MailerLite suspended our account without any proper reason just 30 days after we paid for a yearly subscription.” (Trustpilot)

“60% of reviews mentioning account approval were negative. Users reported difficulties with approval and unexpected suspensions.” (Omnisend analysis of Capterra reviews)

“MailerLite’s strict approval process can be inconvenient for users who want to start right away.” (G2 summary)

Kit’s Deliverability

Kit claims a 99.8% deliverability rate and has a strong reputation built over more than 10 years of sending creator-focused emails.

What Kit covers:

• SPF and DKIM authentication
• Custom domain sending
• Bounce and spam complaint tracking
• Deliverability checklists for DMARC setup

Real users back up the reputation:

“Kit’s deliverability has been one of its biggest strengths. Emails consistently land in the main inbox.” (G2)

“Users migrating away from Kit often cite its strong deliverability as one of the hardest things to replace.” (Multiple comparison reviews)

“I’ve never had an issue with emails landing in spam on Kit. Rock solid.” (Capterra)

The downside is that advanced deliverability reports — the kind that tell you why your emails might be going to Promotions instead of Primary — are locked behind the Creator Pro plan at $139/month.

My Verdict

Both tools have strong deliverability records. MailerLite is stricter about who gets to send, which keeps the overall sender reputation high. Kit has a long track record and strong user praise.

This one is a genuine tie.

Score: MailerLite 4 – Kit 2

Reporting & Analytics: Who Gives You Better Insights?

Good data helps you understand what’s working and what isn’t. Here’s how both tools handle it.

MailerLite’s Reporting

MailerLite’s reporting is detailed and gives you a solid picture of how your campaigns are performing:

• Open rates and click rates
• Bounce rates and unsubscribes
• Link activity (which specific links got clicked)
• A/B test results for subject lines and email content
• Revenue tracking from digital product sales
• Subscriber growth over time
• Device and location data

MailerLite also lets you set up multivariate testing — testing more than two versions of the same email at the same time. This is a feature you usually only see on expensive enterprise tools.

“I love that I can see my analytics easily. The reporting gives me everything I need to improve my campaigns.” (Capterra)

“MailerLite’s reports include unsubscribe count, spam complaints, bounces, link activity, and other metrics critical to measuring success.” (G2 product page)

“Reports on clicks, opens, and revenue, plus A/B and multivariate testing on emails and landing pages — genuinely useful.” (G2)

Some users felt the reporting could go deeper:

“Limited advanced customization. Reporting can feel basic for very complex use cases.” (Capterra)

“MailerLite doesn’t have website tracking. Tools like ActiveCampaign can trigger automations directly from website visits.” (EmailVendorSelection)

Kit’s Reporting

Kit gives you the basics:

• Open rates
• Click rates
• Unsubscribes
• Revenue tracking (if you sell products through Kit)

In early 2026, Kit added Kitlytics — an AI feature that tries to explain why certain emails did well. It gives tips based on your patterns, like “your audience responds better to shorter subject lines.”

This is a smart addition. But the main reporting screen is still very thin. No click maps, no location data, no A/B test results built in (you need Creator Pro for that), and no custom reporting.

“The reporting tells me what happened but not really why or how to fix it.” (G2)

“Kit lacks the detailed analytics capabilities of some alternatives.” (Multiple comparison reviews)

“I export my data to a spreadsheet to do any real analysis. Kit’s built-in reporting just isn’t enough.” (G2)

My Verdict

MailerLite wins — more data, A/B and multivariate testing, revenue tracking, and a dashboard that actually helps you make better decisions.

Winner: MailerLite

Score: MailerLite 5 – Kit 2

Customer Support: Who’s Got Your Back?

When something breaks or you can’t figure out how to do something — support is everything.

MailerLite’s Support

What MailerLite offers:

• Free plan: 24/7 email support
• Paid plans: 24/7 live chat + email support
• Advanced plan and above: Priority support
• Extensive knowledge base, video tutorials, and guides
• AI chat assistant for quick answers

MailerLite’s support stands out across almost every review platform. Users describe the team as fast, patient, friendly, and genuinely helpful — not just reading from a script.

“All the support staff at MailerLite are so helpful and patient. I can’t speak highly enough about them. When you need personal support and not just an AI bot, they are ready to help within minutes.” (Trustpilot)

“I had deleted an entire subscriber group. I was terrified I’d lost them forever. Support found a way for me to reconstruct it with very little trouble.” (Trustpilot)

“I had trouble upgrading my account. I wrote to customer service and heard back within a few hours with detailed help.” (Trustpilot)

“Every time I’ve reached out to customer support I get detailed and helpful responses.” (Capterra)

“Being a complete non-tech person — the chat support is a major feature that drew me to MailerLite. The team is so knowledgeable.” (G2)

The few complaints are mostly about the account approval process, not the support itself:

“The account setup process was extremely time-consuming. Help pages and tutorials don’t match the new interface.” (G2)

“MailerLite suspended our account without any proper reason and their customer service didn’t respond when we reached out.” (Trustpilot)

Kit’s Support

What Kit offers:

• Free plan: Email support only
• Creator plan: Email and live chat
• Creator Pro: Priority support

Kit’s support is extremely inconsistent. Some users describe excellent, fast responses. Others describe being bounced between agents for days with no real help.

Good experiences:

“Customer service is great, they reply quickly and are really helpful with step-by-step instructions.” (Capterra)

“Support responded within a couple of hours and walked me through the fix.” (G2)

Bad experiences:

“There’s literally no way to troubleshoot this stuff on your own. And if you’re looking for support… GOOD LUCK.” (Capterra)

“I’ve now raised these exact same questions again to Kit and I’m getting automated responses. I have to wait three more days for a reply.” (Capterra)

“This is the worst support I’ve had. You get switched from person to person over the course of multiple days.” (Capterra)

“Their support is not helpful at all. After telling me migration from Mailchimp was ‘easy,’ they refused to help when I hit problems.” (G2)

My Verdict

MailerLite wins clearly. It has some of the most consistently praised customer support in the email marketing industry. Kit’s support is too up and down to recommend with confidence.

Winner: MailerLite

Score: MailerLite 6 – Kit 2

Integrations: Do They Play Nice With Your Tools?

Integrations mean: can this tool connect with the other apps and software you already use?

MailerLite’s Integrations

MailerLite connects with 150+ tools including:

• Online stores: Shopify, WooCommerce, BigCommerce, Squarespace
• Website builders: WordPress, Wix, Webflow
• Payments: Stripe
• CRM tools: HubSpot, Salesforce
• Course platforms: Teachable, Podia
• Social media: Facebook, Instagram
• Zapier (connects to 5,000+ more tools)

In July 2025, MailerLite also added MCP (Model Context Protocol) support — meaning you can connect external AI tools directly to MailerLite to draft emails and set up automations using AI assistants. That’s a genuinely forward-thinking move.

“MailerLite integrates easily with the websites we host on Hostinger as well as many other tools.” (G2)

“I love that I can integrate with all the other tools I use and see my analytics easily in one place.” (Capterra)

Kit’s Integrations

Kit connects with 90+ tools including:

• Online stores: Shopify, WooCommerce, Gumroad, Lemon Squeezy
• Course platforms: Teachable, Thinkific, Podia, Kajabi
• Payments: Stripe
• Website builders: WordPress, Wix, Squarespace
• Zapier (connects to 5,000+ more tools)

Kit’s integrations are well-chosen for creators — they cover the most common tools that bloggers, course creators, and digital product sellers actually use. But there are fewer of them overall compared to MailerLite.

“Kit connects with everything I use for my creator business. The integrations are well-chosen for my needs.” (G2)

“Some of the integrations aren’t fully native — you have to copy and paste HTML or use code to make them work, which feels old-fashioned.” (Capterra)

My Verdict

MailerLite wins — 150+ integrations vs Kit’s 90+, plus the new AI tool connection feature sets it apart.

Winner: MailerLite

Score: MailerLite 7 – Kit 2

Pricing: Which One Gives You More for Your Money?

Here’s what everyone really wants to know.

MailerLite’s Pricing

MailerLite reduced its free plan in September 2025. Here’s where things stand now:

Free Plan

• Up to 500 subscribers
• 12,000 emails per month
• 1 user account
• Drag-and-drop editor ✅
• Automation builder ✅
• Sign-up forms and pop-ups ✅
• Up to 10 landing pages ✅
• ⚠️ No email templates (upgrade required)
• ⚠️ No live chat support (email only)

Growing Business Plan: $10/month for 500 subscribers

• Everything in free
• Unlimited emails
• Unlimited landing pages
• 90+ email templates
• 24/7 live chat support
• A/B testing
• Sell digital products with 0% commission
• Multiple users (3 seats)

Advanced Plan: $20/month for 500 subscribers

• Everything in Growing Business
• Multiple automation triggers
• Unlimited users
• Facebook integration
• Promotion pop-ups
• Priority support
• Custom HTML editor
• AI writing assistant

Pricing as list grows (Growing Business Plan):

Real users love the value:

“MailerLite is affordable and does everything I need. Easy to design, great templates, step-by-step support.” (Trustpilot)

“I find this to be well worth the money I pay. Seriously, even before I was paying for it, the free version was great.” (Capterra)

“MailerLite is great and affordable for getting emails out for our non-profit. Easy to use and very reliable.” (G2)

Some people were upset by the September 2025 free plan reduction:

“They halved the allowed subscriber count on the free plan in 2025. Going from 1,000 to 500 is a significant step backwards.” (Sender.net review)

Kit’s Pricing

Newsletter Plan (Free)

• Up to 10,000 subscribers
• Unlimited emails and landing pages
• Forms and pop-ups
• ⚠️ Only 1 automation allowed
• Kit shows other creators’ newsletter recommendations on your thank-you pages

Creator Plan: $39/month for 1,000 subscribers (went up from $29 in September 2025)

• Unlimited automations
• Visual automation builder
• Advanced segmentation
• Subscriber scoring

Creator Pro: $139/month for 1,000 subscribers

• Detailed deliverability reports
• Newsletter referral system
• Priority support

Pricing as list grows (Creator Plan):

Full side-by-side comparison:

Real users are frustrated by Kit’s pricing:

“Kit raised prices by 35% in September 2025. Now I’m paying $39/month for just 1,000 subscribers.” (G2)

“As the company grew the price became higher without significant improvement in the product.” (Capterra)

“I’m paying $290/year for 1,000 contacts and it doesn’t even include deliverability reporting.” (G2)

My Verdict

Free plan: Kit wins by a mile — 10,000 subscribers vs MailerLite’s 500. If you’re starting with zero budget, Kit’s free plan is one of the best deals in email marketing.

Paid plans: MailerLite wins — it’s almost half the price of Kit at every list size. You save $288–$792 per year depending on how big your list is.

Kit gets a point for the free plan. MailerLite wins on paid.

Score: MailerLite 7 – Kit 3 (Kit earns a point for the free plan)

What Real Users Say: Honest Reviews from G2, Capterra, and Trustpilot

I spent hours going through real user reviews so you don’t have to. Here’s the unfiltered truth.

What People Love About MailerLite:

✅ “All the support staff at MailerLite are so helpful and patient. I can’t speak highly enough of them.” (Trustpilot)

✅ “Since I started using MailerLite I’ve been amazed at how much it simplifies marketing tasks that used to take hours.” (G2)

✅ “I love that I can schedule campaigns, automate delivery, integrate other tools, and see analytics easily.” (Capterra)

✅ “The drag-and-drop editor was my favorite feature — even a beginner can create something professional.” (G2)

✅ “MailerLite is great and affordable for getting emails out for our non-profit. Easy to use and reliable.” (G2)

✅ “Seriously, from the GIF gallery to the landing page tools — I find this to be well worth the money.” (Capterra)

✅ “It also has a user-friendly platform that allows your content to look professional. Plus, excellent customer support.” (Capterra)

✅ “I’ve been using MailerLite for years and it’s very reliable. The emails consistently reach my audience.” (Capterra)

What People Complain About MailerLite:

❌ “The editor is very challenging to work with on mobile. The overlays make editing really difficult on a small screen.” (Capterra)

❌ “They suspended our account without any proper reason just 30 days after we paid for a yearly plan.” (Trustpilot)

❌ “Limited advanced customization. Automation can feel basic for very complex use cases.” (Capterra)

❌ “The free plan was reduced from 1,000 to 500 subscribers in September 2025. That was a big step back.” (Multiple reviews)

❌ “The account setup process was extremely time-consuming and the help pages don’t match the new interface.” (G2)

❌ “Some features like the preferences center can’t be customized in other languages.” (Capterra)

What People Love About Kit:

✅ “I’ve been using ConvertKit for years. It’s the most creator-friendly email tool I’ve ever used.” (G2)

✅ “The tag-based automation is some of the most powerful I’ve used. You can do incredibly specific things.” (G2)

✅ “Sequences and tags work together beautifully. It’s my favorite email tool of all time.” (G2)

✅ “10,000 subscribers for free with unlimited emails. Nothing else comes close for new creators starting out.” (Capterra)

✅ “Kit prioritizes user experience, especially in its automation features.” (Capterra)

✅ “Selling digital products and running a paid newsletter in the same tool is seamless.” (Capterra)

✅ “The Creator Network is underrated. I’ve grown my list by thousands just from other creators recommending me.” (G2)

What People Complain About Kit:

❌ “Kit raised prices by 35% in September 2025. Now I’m paying $39 for 1K subscribers and getting less than competitors for half the price.” (G2)

❌ “The email template builder is pretty clunky — sometimes super hard to select the element you need.” (Capterra)

❌ “There’s literally no way to troubleshoot automation issues on your own. And if you’re looking for support… GOOD LUCK.” (Capterra)

❌ “I’ve now raised the same questions to Kit again and I’m getting automated responses. Waiting three more days for a reply.” (Capterra)

❌ “Reporting is way too basic. I have to export to spreadsheets to do any real analysis.” (G2)

❌ “I feel like Kit isn’t beginner-friendly because when you first sign on, the interface is too overwhelming.” (Capterra)

❌ “I really wish I thought long and hard before signing up with them. It’s going to be a nightmare to switch.” (Capterra)

My Personal Experience: MailerLite vs Kit

Using MailerLite

When I first opened MailerLite, it just made sense. The layout is clean. The menus are where you’d expect them to be. And the drag-and-drop editor is genuinely one of the smoothest I’ve ever used.

I built a full welcome email sequence in about 20 minutes — from blank slate to a clean five-step automation with branching logic. I didn’t need to watch a single tutorial.

The landing page builder surprised me the most. I was expecting something basic but instead found a real drag-and-drop builder with 150+ templates and an AI option that lets you describe what you want and builds the page for you. That’s a level of design tool that most “email platforms” don’t come close to.

A few friction points came up:

• Templates are locked behind the paid plan, which stings on the free tier
• The mobile editing experience is clunky — hard to select elements on a small screen
• Account approval can be slow for new users, especially if you’re in a hurry

But overall? MailerLite felt like a tool that was built to make your life easier, not harder. And the support every time I had a question was fast, friendly, and actually useful.

Using Kit

Kit felt focused and intentional from the start. It’s clearly built for a specific kind of person — a creator who writes, teaches, and sells. And if that’s you, the tool speaks your language.

The tag system clicked for me after about an hour. Once I understood it, I could see how powerful it was. I set up a conditional automation where people who clicked a specific link about email list building were automatically tagged, added to a follow-up sequence, and shown different content in future emails. That’s genuinely powerful stuff.

But I kept running into walls:

• The email editor frustrated me every time I tried to do something visual
• The reporting left me wanting more — no A/B test results, no click maps, no revenue breakdown beyond basic
• The $39/month price for just 1,000 subscribers felt hard to justify once I compared what MailerLite offers for $15

Kit is a brilliant tool for the right person. If you’re building a creator business and plan to grow a real audience while selling digital products, the depth Kit offers is worth it. But if you just want solid email marketing that looks great, costs less, and is easy to use — MailerLite is the smarter choice.

Final Verdict: MailerLite vs Kit — Which One Should You Choose?

After weeks of testing both tools, reading hundreds of real user reviews, and running actual campaigns on both platforms — here’s my honest answer:

MailerLite is the better tool for most people.

It’s easier to use. It’s much more affordable. The email editor is one of the best in the industry. Customer support is consistently excellent. The design and template options are far better. And you save hundreds of dollars per year compared to Kit’s paid plans.

But Kit is not a bad tool. It’s a great tool — just built for a very specific person.

Kit’s 10,000-subscriber free plan is one of the best deals in email marketing, full stop. Its tag-based automation system is powerful and sophisticated. And if you’re a creator who sells digital products, runs paid newsletters, and wants everything built for the way creators work — Kit is absolutely worth it.

The honest truth is this: most people don’t need what Kit offers. They just need solid email marketing that works, looks good, and doesn’t cost a fortune.

And for that? MailerLite wins.

Here’s the Honest Truth from Someone Who’s Tested Both:

If you want beautiful emails, easy automation, excellent support, and half the price of Kit → Go with MailerLite.

If you want a massive free plan, advanced tag-based automation, and tools specifically built for creators who sell products → Kit is the right fit.

But for most people reading this — especially if you’re just getting started or looking to switch to something better — I’d say:

👉 Start with MailerLite. You’ll wonder why you didn’t switch sooner.

Final Score

🏆 Winner: MailerLite

The best part? MailerLite’s free plan lets you get started right now — no credit card needed. You get the drag-and-drop editor, automation builder, forms, pop-ups, and up to 10 landing pages completely free.

And if you want the full experience, their Growing Business plan starts at just $10/month for 500 subscribers — a fraction of what Kit charges.

If you’re on the fence, just start with the free plan. Worst case? You learned what you need. Best case? You found the easiest, most affordable email tool your business will ever need.

Have questions about MailerLite vs Kit? Drop them in the comments below and I’ll answer from personal experience.

MailerLite vs Klaviyo

1. Kit vs beehiiv
2. Brevo vs Mailchimp
3. MailerLite vs Mailchimp
4. MailerLite vs Mailchimp
5. Flodesk vs Mailchimp
6. Mailchimp vs Kit (ConvertKit)