MailerLite vs Kit 2026: I Used Both for Months

Last Updated: 08 Jul 2026

I have tested both Mailerlite vs Kit with a real email list.

Not a theory. Not a quick sign-up and a screenshot tour. Real campaigns, real automations, and real money going to one platform every month.

And here is what I found: these two tools are aimed at the same type of person — the creator, the blogger, the solopreneur building an audience online. But they solve very different problems for that person.

One is built to give you the most features at the lowest possible price. The other is built to help you grow your audience and turn it into income — and it charges accordingly.

If you pick the wrong one, you will either overpay for things you do not need or outgrow your platform faster than you expected.

Let me break down exactly where each tool wins, where each one falls short, and which one is actually right for how you work.

Short on Time? Read This Quick Mailerlite vs Kit verdict

MailerLite is the better choice for most people reading this.

It costs less at every list size, gives you more features out of the box, has a better editor, stronger reporting, and a free plan that is actually useful. Kit raised its prices more than 100% since 2024 and the gap it leaves behind is hard to justify unless you are actively selling products or running complex funnels through email every month.

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The one honest warning: Kit’s free plan goes up to 10,000 subscribers — the most generous in the industry. If you are just starting out and not ready to spend money yet, Kit’s free plan gives you enormous runway. But the moment you need to upgrade, you are paying more than double what MailerLite charges for the same list size.

What I Tested and How

I signed up for both tools using a real email list.

I built automation workflows, created landing pages, sent broadcasts, and dug into the reporting on both sides. I also went through hundreds of verified reviews on G2, Capterra, and Trustpilot to see what people actually experience after the honeymoon phase wears off.

Here is what I found across every area that matters.

Ease of Use

MailerLite: Minimal, intuitive, and fast to learn

The first time I logged into MailerLite, I had an email ready to send in under 20 minutes.

The dashboard keeps it simple. You have email campaigns, subscribers, forms, landing pages, automations, and analytics — and everything is exactly where you expect it to be. Nothing fights for your attention. Nothing requires you to read a guide before you can use it.

G2 voted MailerLite the “Easiest to Use” email platform of 2025. After testing it myself, I can see why. The drag-and-drop editor is genuinely one of the smoothest in the space — fast, responsive, and forgiving when you make mistakes.

A Capterra reviewer who had used four different email platforms before MailerLite said it was the first one where they felt confident setting things up without watching a tutorial first. That matches exactly what I experienced.

Kit: Simple in a different way — but with a learning curve

Kit does not try to overwhelm you either. The dashboard is clean. The navigation is minimal. And for the basics — writing a broadcast, adding a subscriber, creating a form — it is quick to figure out.

But Kit’s simplicity is opinionated. It makes decisions for you. The email editor pushes you toward plain text, minimal design, and simple layouts. That is a deliberate choice — Kit believes creator emails should feel personal, not polished. Some users love this. Others find it limiting.

The automation builder takes more time to get comfortable with. It is powerful, but the tag-based logic — where you are building sequences based on what tags a subscriber has or does not have — requires you to think differently than a traditional list-based tool.

Multiple G2 reviewers mention needing a few sessions before the automation system clicked. One reviewer said the platform is genuinely powerful once you understand how tagging works — but admitted it took longer to figure out than they expected.

Winner: MailerLite for ease of use, especially for beginners. Kit has a clean interface but its tag-based system and plain-text-first approach take adjustment.

Email Builder & Templates

This is one of the clearest gaps between the two tools — and it matters more than most comparisons give it credit for.

MailerLite: The better visual builder

MailerLite gives you a drag-and-drop editor with 100+ professionally designed templates sorted by industry and campaign type. The editor is fast, blocks move cleanly, and you can adjust individual elements — spacing, padding, background colors — without affecting anything else on the page.

One thing that stands out is the consistency. The same block system used in the email editor also works in the landing page and form builders. Once you know how one works, you know how all three work. That saves real time across a workday.

Templates are available on paid plans. Free plan users build from scratch, which is a real limitation if you are just testing things out.

Kit: Plain text first, limited visual design

Kit gives you around 20 templates. Most of them are text-first — minimal images, minimal columns, minimal visual structure. That is not an accident. Kit’s whole philosophy is that creator emails should feel like they came from a real person, not a marketing department.

For some creators, that works brilliantly. The emails feel personal and get strong engagement.

But if you want branded campaigns, product launches with custom layouts, or anything that requires a polished visual design — Kit is the wrong tool. Multiple Reddit users describe Kit emails as looking like plain Gmail messages. That is not always a bad thing, but it is the honest reality.

A G2 reviewer who runs a newsletter for a design brand said they had to completely rethink their email style when they tried Kit — the editor simply would not let them build what they were used to building.

Winner: MailerLite — not close. More templates, a faster and more flexible editor, and a visual design system that actually works for branded campaigns.

Automation

Both tools have visual automation builders. Both let you create welcome sequences, lead nurture flows, and behavior-triggered campaigns. But the underlying approach is different — and for certain types of creators, that difference is significant.

MailerLite: Capable and easy to use

MailerLite’s automation builder is visual and clean. You set up triggers, conditions, and actions with a drag-and-drop interface that is easy to understand from the first session.

You can build welcome sequences, re-engagement campaigns, post-purchase follow-ups, and tag-based conditional paths. The tool handles up to 100 steps per workflow — more than enough for most use cases.

Full automation is included on the free plan too. You do not have to upgrade to access multi-step workflows like you do with Mailchimp.

The honest limitation: MailerLite’s list-based model is less flexible for complex content funnels. If you are sending different sequences to subscribers based on multiple overlapping tags and behaviors, the list structure can start to feel rigid.

Kit: Best-in-class for creators

Kit’s automation builder is where it genuinely pulls ahead.

The tag-based system is the core of how it works. Instead of putting subscribers into lists, you tag them based on what they do — which links they click, which forms they fill, which products they buy. Then you build automation logic around those tags.

This means you can create sequences like: “If a subscriber clicks the link about topic A but has not bought product B, wait three days and send this email. If they already have tag Purchased, skip this step and move to the next sequence.”

That kind of conditional, behavior-driven logic is harder to build cleanly in MailerLite’s list-based system.

A G2 reviewer who runs a large course business said Kit’s automation gave them a level of subscriber personalization that no other platform at this price had matched. They were sending different content to subscribers based on what they had previously bought, what topics they engaged with, and how long they had been on the list — all running automatically.

The free plan gives you one automation and one sequence. To unlock full automation, you need the Creator plan at $39 a month.

Winner: Kit for creators building complex, tag-driven content funnels. MailerLite for everyone else who wants capable automation at a lower price without the complexity.

Template Library

The email editor gets you started. But the template library is what saves you time every single week.

And this is one area where the two platforms are not even playing the same game.

MailerLite: 100+ templates built for visual campaigns

MailerLite gives you over 100 pre-designed email templates sorted by use case — newsletters, promotions, product launches, welcome emails, holiday campaigns, and more. Each one is fully responsive, meaning it adjusts automatically for mobile without you touching anything.

The templates are not just placeholders. They are genuinely well-designed starting points. You can drop in your content, swap the colors to match your brand, and have a professional-looking email ready in 15 minutes.

There is also a growing library of content blocks you can save and reuse across campaigns. Built a header you love? Save it. Need the same product block in three different emails this month? It is already there waiting for you.

The one honest limitation: templates are only available on paid plans. Free plan users build from a blank canvas. If you are testing MailerLite before committing to a paid plan, that is something to know upfront.

A G2 reviewer who runs a small ecommerce brand said the template library was the main thing that kept them from switching to a cheaper tool. They said having a solid starting point every time they sat down to write a campaign made the whole process feel less like work.

Kit: Around 20 templates, all built around plain text

Kit gives you roughly 20 templates. That is not a typo.

And more importantly — every one of them is designed around a plain text, minimal-layout philosophy. No elaborate image grids. No multi-column product blocks. No bold promotional banners. Kit’s templates are intentionally stripped back because the platform believes creator emails should feel like a message from a real person, not a marketing blast.

For a personal finance blogger sending a weekly essay to 8,000 subscribers, that approach works brilliantly. The emails feel intimate. Engagement tends to be higher because nothing about them screams “newsletter software.”

But for a creator who sells products, runs seasonal promotions, or wants their emails to look like they came from a proper brand — 20 plain-text-leaning templates is a hard ceiling. You will hit it fast, and the workaround is building everything from scratch every time.

One Capterra reviewer who sells physical products alongside their newsletter said they eventually had to hire a designer to build custom HTML templates because nothing in Kit’s library came close to what they needed for product launches. That is a real cost on top of an already expensive plan.

Winner: MailerLite — 100+ templates vs 20, visual variety vs plain-text only, and templates available in categories that match actual campaign types. If how your emails look matters to you at all, this is not a close call.

Segmentation & List Management

How you organize contacts determines how targeted your campaigns can be. This is one of the most important differences between the two platforms.

MailerLite: Groups and segments on a single master list

MailerLite runs on one master list. Everyone lives in the same place. You use groups (manual categories you create) and segments (dynamic filters that update automatically based on contact data and behavior) to narrow things down when you need to.

The segment system is clean and intuitive. You can filter by location, signup source, open history, tags, time zone, and more. Segments update automatically as contact data changes — you do not need to manually refresh anything.

There is also a useful automation rule that moves subscribers from one group to another automatically. If someone buys a product and you want them removed from the “Prospects” group and added to “Customers” — MailerLite handles that without you doing anything.

For most small businesses and newsletter operators, this system is more than enough.

Kit: Tag-based, and genuinely better for creators

Kit does not use lists. It uses tags.

Every subscriber exists in one pool. You apply tags to describe who they are and what they have done — which content they engaged with, which products they bought, which lead magnet they downloaded. Then you use those tags to segment and automate.

This approach is more flexible for creators running multiple content lines. You do not have to worry about someone existing in two lists and being counted twice. And the tag combinations you can use as automation triggers are far more granular than what MailerLite’s group-and-segment model allows.

The Kit Pro plan adds subscriber engagement scoring — which automatically identifies your most and least engaged subscribers and scores them accordingly. That is useful data for anyone who wants to keep their list clean and their open rates healthy.

One Capterra reviewer who had used both platforms said the tag system was the main reason they stayed on Kit despite the higher price. Managing 30,000 subscribers across multiple content topics was simply cleaner with tags than with separate groups.

Winner: Kit for creators with complex audience segments and multiple content lines. MailerLite for simpler needs — easier to set up and manage without a steep learning curve.

Forms & Landing Pages

Getting people onto your list starts here. Both tools include forms and landing pages, but the depth is different.

MailerLite: Generous and unified

MailerLite gives you unlimited landing pages on every paid plan — including the $10 a month entry plan. You also get a website builder included, which means you can build your whole web presence inside MailerLite without paying separately for a site builder.

The landing page builder recently got a full relaunch. You get slick templates, pre-built drag-and-drop sections, and an AI-generated page option for when you want a fast starting point to clean up.

For forms, you get embedded forms, pop-ups, and a link-based pop-up that redirects visitors to any page instead of collecting a signup. That last option is useful for sending people directly to a product page or a checkout without adding a form step.

Kit: Solid landing pages with built-in monetization

Kit gives you unlimited landing pages and forms on all plans, including the free one. The templates are clean and focused — they are designed to grow your list and promote products, not to be visually elaborate.

Where Kit pulls ahead is monetization on the landing page itself. You can sell digital products, charge for newsletter subscriptions, and accept tips directly through Kit’s commerce layer. The landing page is not just a lead capture tool — it is a sales tool.

Free plan users also get 30 premium landing page templates, which is more generous than what most platforms offer at the free tier.

A G2 reviewer who sells online courses said they were able to replace their Gumroad setup entirely with Kit’s landing pages and commerce tools. One less platform, one less monthly fee.

Winner: Tie — MailerLite for design flexibility and the included website builder. Kit for built-in monetization directly on landing pages.

Integrations

MailerLite: 130+ integrations

MailerLite connects to over 130 apps. Shopify, WooCommerce, WordPress, Stripe, Zapier, Make, Canva, and most tools small businesses and creators rely on daily are covered.

The Shopify and WordPress plugins are native and easy to activate — no copying HTML or managing third-party code. For non-technical users, that matters.

MailerLite also recently launched MCP server support, letting you connect MailerLite to external AI tools like ChatGPT or Claude to query your subscriber data conversationally. It is early-stage but worth watching.

Kit: 70+ native integrations, but better for creator tools

Kit connects to 70+ apps natively. That is fewer than MailerLite in total, but the integrations are specifically chosen for creators — Teachable, Gumroad, Shopify, Thrivecart, Podia, Kajabi, and other platforms creators actually use are all there.

The API is available on Creator and above for custom integrations. Zapier also expands the connection options significantly.

One thing worth knowing: Facebook Custom Audiences integration is locked to the Creator Pro plan. If you want to sync your Kit subscribers to Facebook for ad targeting, you need the $79 a month plan — not the $39 one.

Winner: MailerLite for total integrations. Kit if you specifically need creator-tool integrations and the commerce ecosystem matters to you.

Multi-Channel Marketing

MailerLite: Email only for most practical purposes

MailerLite is an email platform. That is its focus and where its development effort goes.

It does not have built-in SMS. It does not have social media tools. If you need to reach subscribers through other channels, you will need third-party tools or Zapier connections.

What MailerLite does offer for creators is the ability to sell digital products, run paid newsletters, and accept appointment bookings directly through the platform. Those are not multi-channel tools in the traditional sense — but for a creator, having them all in one place reduces the number of platforms you are managing.

Kit: Email plus a creator-specific growth ecosystem

Kit is also primarily email. But its ecosystem goes further in creator-specific directions.

The Creator Network is the standout feature. It lets you recommend other Kit newsletters to your subscribers and receive recommendations in return. When someone subscribes to your list, they get shown other Kit newsletters they might like — and other creators’ subscribers see yours. It is a built-in cross-promotion loop that competing platforms have not replicated at this scale.

On the Creator Pro plan, you also get Facebook Custom Audiences sync — so you can automatically push your subscriber list into Facebook for ad targeting or retargeting. And there is a newsletter referral system that rewards subscribers for bringing in new subscribers.

None of this is traditional multi-channel marketing. But for a creator building an audience, it is arguably more valuable than SMS or social media posting.

Winner: Kit — not for channel breadth, but for audience growth tools that MailerLite simply does not have. The Creator Network alone is worth evaluating if list growth is your top priority.

Reporting & Analytics

This is another area where the honest answer is not flattering to either tool — but for different reasons.

MailerLite: Clean, covers the basics, and actually better than Kit

MailerLite gives you opens, clicks, unsubscribes, bounce rates, device breakdowns, and location-based open data. The dashboard is clean and easy to read at a glance.

For Shopify and WooCommerce users, you get purchase tracking tied to specific campaigns — so you can see which emails drove actual revenue, not just clicks.

The A/B testing tool lets you test subject lines, send times, and content, with the winning version automatically sent to the rest of your list.

What MailerLite is missing: email client statistics (Gmail vs Apple Mail vs Outlook breakdown), social media reporting, and any kind of cross-channel attribution.

Kit: Honest answer — the weakest part of the platform

Kit’s reporting is the thinnest category in this entire comparison.

On the base Creator plan, you see open rates, click rates, and unsubscribes per email. That is it. There is no overall dashboard showing you trends across campaigns. There is no revenue attribution. There is no heatmap showing where subscribers clicked inside an email.

In early 2026, Kit added Kitlytics — an AI layer that analyzes your email performance history and gives tips like “your audience responds better to shorter subject lines.” It is a useful addition. But it is a supplement on top of basic data, not a replacement for real analytics.

Subscriber engagement scoring and advanced reporting are locked to the Creator Pro plan at $79 a month. So on the $39 Creator plan, you are working with genuinely limited data.

Multiple reviews from data-driven marketers who left Kit mention reporting as the main reason they switched. Not a dealbreaker for a newsletter writer who just wants to send good emails. A real limitation for anyone trying to optimize seriously.

Winner: MailerLite — and it is not close. Kit’s reporting is the most consistent complaint from users who eventually outgrow the platform.

Pricing: What You Actually Pay

This section changes the most minds. Let me give you the real numbers.

MailerLite Pricing

MailerLite has three main plans: Free, Growing Business (Comfort), and Advanced (Power).

The Free plan gives you up to 1,000 subscribers and 12,000 monthly email sends. It includes basic automation, landing pages, a website builder, and embedded forms. MailerLite branding appears on your emails. This is the most useful free plan in the comparison — you can run a real newsletter on it without paying anything.

The Growing Business plan starts at $10 a month for 500 subscribers. It removes MailerLite branding, unlocks unlimited email sends, adds campaign auto-resend, multivariate testing, and the ability to sell digital products. For most small businesses and creators ready to invest in a paid tool — this is the plan to start on.

The Advanced plan starts at $20 a month for 500 subscribers. It adds multiple automation triggers, Facebook audience syncing, a custom HTML editor, an AI writing assistant, unlimited users, and live chat support.

How costs scale on Growing Business:

• 1,000 subscribers: $15 a month
• 2,500 subscribers: $25 a month
• 5,000 subscribers: $35 a month
• 10,000 subscribers: $65 a month
• 25,000 subscribers: $115 a month

MailerLite only charges for active subscribers. Bounces and unsubscribes do not count toward your limit.

Kit Pricing

Kit has three plans: Newsletter (free), Creator, and Creator Pro.

The Newsletter plan is free for up to 10,000 subscribers. You get unlimited emails, landing pages, forms, tagging, and the ability to sell digital products. What you do not get: more than one automation, more than one sequence, third-party integrations, or Kit branding removal. It is genuinely useful for getting started — more so than almost any other free email plan available.

But the limitations matter fast. One automation is not enough to run a proper welcome sequence and a re-engagement campaign at the same time. And no integrations means you are working in isolation from your other tools.

The Creator plan starts at $39 a month for 1,000 subscribers. This unlocks unlimited automations and sequences, 70+ integrations, the Creator Network for cross-promotion, live chat support, and team access for up to 2 users. This is the plan where Kit becomes the tool people describe when they rave about it.

Note: Kit raised prices by around 35% in September 2025. The Creator plan used to start at $29 a month. That jump is real — and worth factoring into your decision.

The Creator Pro plan starts at $79 a month for 1,000 subscribers. This adds Facebook Custom Audiences, subscriber engagement scoring, a newsletter referral system for rewarding people who grow your list, advanced reporting, and unlimited users.

How costs scale on Creator:

• 1,000 subscribers: $39 a month
• 3,000 subscribers: $59 a month
• 5,000 subscribers: $89 a month
• 10,000 subscribers: $116 a month
• 25,000 subscribers: $199 a month

One important thing about Kit’s billing: Kit charges for all active confirmed subscribers — including people who have not opened an email in months. Unlike MailerLite, there is no automatic exclusion of unengaged contacts. If you have a large, cold list, you are paying for all of it.

Side-by-Side at Common List Sizes:

At every list size, MailerLite costs roughly half of Kit. At 5,000 subscribers the gap is $54 a month — that is $648 a year for the same list size. At 25,000 subscribers the gap is $84 a month.

That gap only makes sense if you are actively using Kit’s monetization features, the Creator Network, and the tag-based automation in ways that justify the cost difference.

Customer Support

MailerLite gives you 24/7 email support on the Growing Business plan and 24/7 live chat on the Advanced plan. Response times are consistently rated as fast. Multiple G2 reviewers mention getting helpful responses within minutes.

Kit gives you email and chat support on paid plans. Free plan users get email-only support, which multiple users say is slow — often 24 to 48 hours for a response. On Creator and above, support is reasonably responsive, but it does not match MailerLite’s consistency.

One pattern that shows up in Kit reviews on Capterra: when something goes wrong with an automation or a subscriber gets stuck in a sequence, getting helpful support quickly is not guaranteed. Several reviewers mention multiple back-and-forth emails to resolve issues that should have been straightforward.

Winner: MailerLite — 24/7 support at a lower price point is a real advantage, especially for solo operators who cannot afford to wait two days for help before a campaign goes out.

Monetization

This is the one category where Kit genuinely wins — and where it earns part of its price premium.

MailerLite: Functional but not deep

MailerLite added monetization features over the past few years. You can run paid newsletters, sell digital products through a Stripe integration, and accept appointment bookings directly through the platform.

There are no transaction fees from MailerLite — you only pay Stripe’s standard processing fee of 2.9% + $0.30 per transaction.

The features work. But they do not have the depth or the ecosystem that Kit has built around commerce.

Kit: Built for creators who sell

Kit’s commerce tools are central to the platform — not an afterthought.

You can charge subscribers for paid newsletter access (monthly, quarterly, or annually). You can sell digital products — ebooks, templates, presets, files — with a built-in checkout. You can set up a tip jar for one-time supporter payments. You can accept paid memberships for coaching packages or community access.

Kit charges a transaction fee of around 0.6% on top of standard credit card processing for paid plans. On the free plan, the effective fee is around 3.5% plus $0.30 per transaction. For creators selling at higher price points, that is very reasonable compared to standalone platforms like Gumroad.

The Creator Network ties into this too. When you grow your list through cross-promotion with other Kit creators, you are growing an audience that is already primed to buy from creators like you. It is not just a growth tool — it is a monetization funnel.

A Capterra reviewer who sells online courses and a paid newsletter said Kit let them cancel Gumroad, their separate newsletter platform, and their affiliate management tool — all replaced by one Kit subscription. The net monthly savings covered most of the cost of the Creator plan.

Winner: Kit — it is not even a comparison. If selling through your email list is part of your business model, Kit’s commerce infrastructure is significantly better than MailerLite’s.

What Real Users Are Saying

I went through hundreds of reviews on G2, Capterra, and Trustpilot. Here are the patterns that show up most consistently.

On MailerLite’s value:

The theme that comes up most is relief — people who tried Kit, Mailchimp, or ActiveCampaign and switched to MailerLite because the price jump did not match the value they were getting. Multiple Capterra reviewers mention cutting their email tool cost in half without losing the features they actually used every day.

Several G2 reviewers describe the editor as the reason they stayed. It is consistently called one of the fastest and cleanest in the space.

On Kit’s Creator Network:

This is the feature Kit users talk about the most. One G2 reviewer said the Creator Network alone grew their list by several hundred subscribers in the first month without any ad spend. They described it as a feature that no other platform has built anything close to.

The cross-promotion logic is simple but effective: when someone subscribes to your list, they are shown other Kit newsletters they might like. Kit creators who actively engage with the network consistently report meaningful list growth from it.

On Kit’s pricing after the September 2025 increase:

This is the most consistent complaint in recent Kit reviews. Multiple Capterra and G2 reviewers mention the price hike directly — calling it a surprise, calling it hard to justify, and in several cases saying it was the reason they started looking at alternatives.

One reviewer with 3,000 subscribers said their bill went from $49 to $59 a month for the same features overnight. Not a dramatic jump in isolation — but several reviewers mention it happened without meaningful new features being added.

On Kit’s reporting limitations:

This comes up so often in long-term Kit reviews that it is hard to ignore. Users who stay on Kit for a year or more frequently mention that the reporting eventually becomes a real friction point. The lack of an overall campaign dashboard — somewhere to see trends across all your sends — is the most common specific complaint.

My Honest Take After Testing Both

Here is where I land after using both tools for real.

MailerLite is the right choice for most people reading this. If you are a blogger, newsletter operator, small business owner, or creator who wants a capable, well-designed email platform at a fair price — MailerLite gives you more for less. The editor is better. The reporting is better. The price is lower. The support is better.

The monetization features are decent but not deep. If selling through email is a core part of your business right now, MailerLite’s commerce tools will work — but Kit’s will work better.

Also worth to check these out

1. Best MailerLite Alternatives
2. Best Kit Alternatives

Kit is the right choice if you are building a monetized creator business — paid newsletters, digital products, a referral loop, and a community of subscribers who came to you specifically as a creator. The Creator Network is genuinely unique. The tag-based system is genuinely better for complex creator funnels. And the commerce infrastructure is genuinely better than anything MailerLite has built so far.

But Kit’s September 2025 price increase was steep. At $39 a month for 1,000 subscribers on the Creator plan — the plan you actually need to use Kit properly — you are paying more than two and a half times what MailerLite charges for the same list size.

That gap is only worth it if you are actively using what Kit offers beyond email marketing.

My honest recommendation: start with MailerLite. If you hit the ceiling on monetization features and the Creator Network would make a real difference to your list growth — upgrade to Kit then. Do not pay the premium before you need it.

Frequently Asked Questions

Is MailerLite better than Kit?

For most small businesses and newsletter operators, yes. MailerLite offers more features at a significantly lower price, with a better email editor, stronger reporting, and 24/7 support on paid plans. Kit is the better choice for creators who specifically need built-in paid newsletters, digital product sales, and the Creator Network for cross-promotion growth.

Does Kit have a free plan?

Yes. Kit’s free Newsletter plan supports up to 10,000 subscribers with unlimited emails, landing pages, forms, and the ability to sell digital products. The main limitations are one automation, one sequence, no third-party integrations, and Kit branding on emails and forms. It is the most generous free plan in email marketing by subscriber count.

How much does Kit cost at 5,000 subscribers?

The Creator plan costs $89 a month at 5,000 subscribers on monthly billing. MailerLite’s Growing Business plan costs $35 a month for the same list size. The gap is $54 a month — or $648 a year.

Did Kit raise its prices?

Yes. Kit raised prices by approximately 35% in September 2025. The Creator plan went from around $29 a month to $39 a month at the 1,000-subscriber tier. Prices increased proportionally across all subscriber counts.

What is the Kit Creator Network?

The Creator Network is Kit’s built-in cross-promotion system. When someone subscribes to your newsletter, they are shown other Kit creator newsletters they might enjoy. Other creators’ subscribers see yours the same way. It is a free, automated audience growth tool that no other major email platform has replicated at scale. Available on paid plans.

Can MailerLite sell digital products?

Yes, on Growing Business and above. You can sell digital downloads, run paid newsletters, and accept appointment bookings directly through MailerLite using a Stripe integration. There are no transaction fees from MailerLite — you only pay Stripe’s standard rate. The features work, but they are less developed than Kit’s commerce tools.

Which is easier to use — MailerLite or Kit?

MailerLite is easier for most people, especially beginners. The drag-and-drop editor is faster and more intuitive, and the list-based subscriber model is simpler to understand than Kit’s tag-based system. Kit has a clean interface, but the tag logic takes longer to get comfortable with.

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