MailerLite’s Pricing 2026: Stop! Read This Before You Pay

Last Updated: 10 May 2026

MailerLite is one of the most affordable email marketing tools in the world. But “affordable” doesn’t mean “no surprises.”

There are things about MailerLite’s pricing that most reviews don’t tell you. Which features are locked behind the paid plan. What happens when you go over your subscriber limit. Which discounts actually stack — and which ones don’t. What you have to pay extra for on top of your monthly plan.

I’ve gone through every plan, every pricing tier, every discount, and every hidden cost so you don’t have to figure it out the hard way.

This is the complete, honest guide to MailerLite pricing in 2026.

Let’s get into it 👇

MailerLite Pricing at a Glance

MailerLite has four plans. Here’s the simple version before we go deep on each one:

Key difference from Mailchimp: MailerLite only charges you for active subscribers. If someone unsubscribes, bounces, or leaves your list — they stop counting toward your limit immediately. You never pay for dead contacts.

The Free Plan: What You Actually Get

What the Free Plan Includes

MailerLite’s free plan is one of the more useful free plans in email marketing — but it took a hit in September 2025 when the subscriber limit was cut from 1,000 to 500.

Here’s exactly what you get for $0:

• Up to 500 active subscribers
• Up to 12,000 emails per month (about 24 sends to your full list)
• 1 user seat — only you can access the account
• Drag-and-drop email editor ✅
• Rich-text editor ✅
• Automation builder ✅
• Basic segmentation ✅
• Sign-up forms and pop-ups ✅
• Up to 10 landing pages ✅
• 1 website ✅
• A/B testing ✅
• E-commerce integrations (Shopify, WooCommerce) ✅
• Surveys and quizzes inside emails ✅
• 24/7 email support for the first 30 days only — after that, knowledge base only

What the Free Plan Does NOT Include

This is where most people get tripped up. The free plan is missing some features that most email marketers consider basic:

• ❌ Email templates — you start from a blank canvas every time
• ❌ Landing page templates — same issue
• ❌ MailerLite branding removal — every email has a MailerLite logo in the footer
• ❌ Custom domain for emails
• ❌ Auto-resend to non-openers
• ❌ Promotional pop-ups
• ❌ Facebook Custom Audiences sync
• ❌ Multiple automation triggers (only one trigger per automation)
• ❌ Custom HTML editor
• ❌ AI writing assistant
• ❌ Live chat support (email support for 30 days only)

The 14-Day Premium Trial

When you first sign up for MailerLite — even on the free plan — you get a 14-day free trial of all paid features. This means you can test templates, AI tools, unlimited landing pages, and everything else before committing to a paid plan.

After 14 days, your account drops back to the free plan limits unless you upgrade.

“The free plan is perfect for anyone venturing into email marketing or with a small monthly email volume. It comes with critical features like landing pages and an email automation builder.” (EmailVendorSelection)

“The 500-subscriber limit is a lot lower than other free email marketing services, so it’s likely you’ll need to upgrade sooner rather than later.” (EmailTooltester)

Is the Free Plan Worth Using?

Yes — but only if you have fewer than 500 subscribers and you’re genuinely just starting out. The lack of templates means every email takes longer to design. And the 30-day support window means you need to be fairly self-sufficient.

For anyone who’s been emailing for a while or has a list approaching 500 people — the Growing Business plan at $10/month is worth it.

Growing Business Plan: Who It’s For and What It Costs

What the Growing Business Plan Is

The Growing Business plan is MailerLite’s entry-level paid plan. It’s designed for small businesses, bloggers, and creators who have outgrown the free plan and need more features — especially templates, unlimited sends, and better support.

What It Includes (Everything in Free Plus):

• Unlimited emails — no monthly send cap
• Unlimited landing pages — not just 10
• Unlimited websites
• 90+ email newsletter templates
• Landing page templates
• Remove MailerLite branding from emails and pages
• Auto-resend to non-openers — automatically resend with a different subject line to people who didn’t open the first time
• RSS campaigns — automatically send emails when you publish new blog posts
• Sell digital products with 0% commission
• Sell paid newsletter subscriptions
• MailerLite Bookings (appointment scheduler)
• 3 user seats — you plus two team members
• 24/7 email support — available all the time, not just 30 days

Pricing by Subscriber Count (Monthly Billing):

Pricing by Subscriber Count (Annual Billing — save 10%):

Who Should Choose the Growing Business Plan?

• Bloggers and creators with a list between 500 and 10,000 subscribers
• Small businesses that need professional-looking emails with templates
• Anyone who wants to sell digital products or paid newsletters with 0% commission
• Teams of up to 3 people who share the same email account
• Businesses that want unlimited landing pages for lead generation

“MailerLite is affordable and does everything I need. Easy to design, great templates, step-by-step support.” (Trustpilot)

“Even before I was paying for it, the free version was great. The Growing Business plan was the obvious next step when my list grew.” (Capterra)

Advanced Plan: When Does It Make Sense to Upgrade?

What the Advanced Plan Is

The Advanced plan is MailerLite’s top paid tier for individuals and teams. It includes everything in Growing Business plus a set of features that matter most to agencies, larger businesses, and power users.

What It Adds on Top of Growing Business:

• Unlimited user seats — add as many team members as you need
• Custom user permissions — control exactly what each team member can access
• Multiple automation triggers — one automation can start from several different events without needing to build separate flows
• 15 pre-built automation templates — for welcome series, abandoned cart, post-purchase, and more
• Promotional pop-ups — show discount codes or special offers in targeted pop-ups
• Facebook Custom Audiences sync — automatically sync your MailerLite segments to Facebook to run targeted ads to your email subscribers
• Custom HTML email editor — build fully custom email designs with code
• Advanced website features — password-protected pages, custom code injections
• AI writing assistant — generate subject lines, email copy, and content suggestions
• Priority live chat support — faster response times than Growing Business
• 15% off Google Workspace — useful if you also need a business email address
• Unsubscribe page builder — create a custom branded unsubscribe page

Pricing by Subscriber Count (Monthly Billing):

Pricing by Subscriber Count (Annual Billing — save 10%):

When Does the Advanced Plan Make Sense?

According to EmailTooltester’s March 2026 analysis, the Advanced plan makes economic sense for businesses with over 10,000 subscribers that need multiple team members accessing the platform. Before that point, Growing Business covers most needs.

Specifically, upgrade to Advanced if you need:

• More than 3 people accessing the account
• Multiple automation triggers in one workflow
• Facebook ad audience syncing
• The AI writing assistant
• Promotional pop-ups
• Custom HTML email editor
• Priority support response times

“The Advanced plan is a bit more pricey, but you get advanced features, more support, and more users. After 50,000 subscribers, you can choose between Advanced or Enterprise.” (EmailVendorSelection)

“Plans start at $20/month for 500 subscribers. With Advanced you can sync segments to Facebook, discover look-alike audiences, and get writing suggestions from the AI assistant.” (EmailVendorSelection)

Enterprise Plan: What Is It and Who Needs It?

What the Enterprise Plan Is

The Enterprise plan is a completely custom solution. There’s no fixed price — you contact MailerLite directly and they build a plan based on your specific needs.

Who It’s For:

The Enterprise plan is designed for businesses with 100,000+ subscribers that need more than what the Advanced plan offers.

What Enterprise Typically Includes:

• Custom subscriber limits and sending volume
• Dedicated Customer Success Manager
• Dedicated sending IP address — useful if you send more than 50,000 emails per week and need full control over your sender reputation
• Custom onboarding and migration support
• Priority support with a named account contact
• Custom integrations if needed
• Service Level Agreement (SLA) — guaranteed response and uptime commitments
• Advanced security controls
• Single Sign-On (SSO) for large teams

How to Get Enterprise Pricing

Contact MailerLite directly through their website. Their sales team will ask about your subscriber count, sending volume, team size, and any specific feature needs — then build a custom quote.

Do You Actually Need Enterprise?

Most businesses don’t. If you have under 100,000 subscribers, the Advanced plan covers almost everything. The main reasons to consider Enterprise are:

• You need a dedicated IP for reputation control
• You need a named account manager for strategic support
• You have compliance or security requirements that need custom solutions
• You’re managing email marketing for multiple brands at massive scale

Full Pricing Tables by Subscriber Count

Here’s the complete side-by-side view of what you’d pay on each plan as your list grows:

Monthly Billing:

Annual Billing (10% discount):

What’s Included on Every Plan (and What’s Not)

Always Included — Free and Paid:

• Drag-and-drop email editor
• Rich-text editor
• Automation builder (basic)
• Sign-up forms and pop-ups
• Subscriber segmentation
• A/B testing
• E-commerce integrations (Shopify, WooCommerce, BigCommerce)
• Website builder
• Up to 10 landing pages (free) / unlimited (paid)
• Basic analytics — open rates, click rates, unsubscribes

Only on Growing Business and Above:

• Email newsletter templates (90+)
• Landing page templates
• No MailerLite branding on emails
• Unlimited landing pages and websites
• Auto-resend campaigns
• RSS campaigns
• Sell digital products (0% commission)
• Paid newsletter subscriptions
• MailerLite Bookings
• 3 user seats
• 24/7 email support (not just 30 days)

Only on Advanced and Above:

• Unlimited user seats
• Custom user permissions
• Multiple automation triggers
• 15 pre-built automation templates
• Promotional pop-ups
• Facebook Custom Audiences sync
• Custom HTML editor
• Advanced website features
• AI writing assistant
• Priority live chat support
• 15% off Google Workspace
• Custom unsubscribe page

Feature Comparison: Free vs Growing Business vs Advanced

Here’s the honest, plain-English breakdown of which plan handles each feature:

Email Editor

All three plans include the drag-and-drop editor and rich-text editor. The custom HTML editor is only on Advanced.

Templates

Free: No templates. Start from blank every time. Growing Business: 90+ email templates and landing page templates included. Advanced: Same as Growing Business plus custom HTML.

Automation

Free: Basic automation with one trigger per flow. Growing Business: Same single-trigger automation. Advanced: Multiple triggers per automation, 15 pre-built templates, more advanced branching.

Landing Pages

Free: Up to 10 pages, no templates. Growing Business: Unlimited pages, templates included. Advanced: Same as Growing Business plus password protection and code injection.

Support

Free: Email support for 30 days only. Knowledge base after that. Growing Business: 24/7 email support. Advanced: 24/7 priority live chat and email support.

Team Access

Free: 1 user only. Growing Business: 3 user seats. Advanced: Unlimited users with custom permission levels.

Selling Products

Free: Not available. Growing Business: Sell digital products, paid newsletters, and bookings — 0% commission. Advanced: Same as Growing Business.

AI Writing Assistant

Free: Not available. Growing Business: Not available. Advanced: Included.

Billing Options: Monthly vs Annual — How Much Do You Save?

Monthly Billing

Pay month to month with no commitment. You can cancel any time and your plan ends at the end of the billing period. No refund for unused time.

Best for: People who want flexibility while testing the platform or aren’t sure how long they’ll use it.

Annual Billing

Pay for 12 months upfront and get 10% off the monthly rate. The discount is applied immediately.

Best for: Anyone who knows they’ll use MailerLite for at least a year. The saving adds up:

Switching Between Plans

You can switch to a higher plan at any time — the upgrade takes effect immediately and you’re charged the prorated difference.

Switching from annual to monthly billing: the change doesn’t happen until your current annual plan expires.

Switching from monthly to annual: effective immediately as soon as checkout is complete.

What Happens If You Downgrade?

If you downgrade from Advanced to Growing Business, or from any paid plan to the free plan, the change takes effect at the end of your current billing period. You keep access to your current plan features until then.

Discounts: Nonprofit, Referral, and Affiliate

Nonprofit Discount — 30% Off

MailerLite offers a 30% discount on all paid plans for registered nonprofits. This applies to both Growing Business and Advanced plans.

To get the discount:

1. During signup, indicate that you are a nonprofit
2. Contact MailerLite support via live chat or contact form
3. Submit official proof of nonprofit status within 14 days — accepted documents include IRS tax-exemption letters (US), government registration documents, or equivalent in other countries

Important rules:

• The 30% nonprofit discount and the 10% annual billing discount cannot be combined — you choose one or the other
• The discount is applied manually by the MailerLite support team after verification
• MailerLite also runs a “pay-it-forward” program that selects approximately 60 nonprofits per year to receive a completely free 2-year Advanced plan — you can apply for this through their website

What the nonprofit discount actually saves:

Referral Program

MailerLite has a referral program. When you refer someone to MailerLite and they sign up, both you and the referred user can earn account credits or discounts. Check your account dashboard for your personal referral link and current referral rewards.

Affiliate Program

MailerLite also has an affiliate program for bloggers, reviewers, and marketing professionals who want to earn a commission by recommending MailerLite. Affiliates earn a recurring commission for every paying customer they refer. Sign up through the MailerLite affiliate page.

Hidden Costs: What You Pay Extra For

This is the section most pricing guides skip. Here are the things you might need that are NOT included in any MailerLite plan — and what they cost separately.

Transactional Emails — MailerSend

MailerLite’s marketing plans only cover marketing emails — newsletters, campaigns, automations. They do NOT include transactional emails.

Transactional emails are the automated one-to-one messages your app or website sends — things like:

• Order confirmations
• Password reset emails
• Shipping notifications
• Receipt emails
• Account verification emails

For transactional emails, MailerLite has a completely separate product called MailerSend. It’s built by the same team but has its own pricing:

If you run an e-commerce store or any web app that sends receipts or system emails, you need MailerSend on top of your MailerLite plan. Budget for both.

Extra Users on Growing Business

The Growing Business plan only comes with 3 user seats. If your team has more than 3 people who need account access, you need the Advanced plan — which comes with unlimited users. There’s no option to add extra seats à la carte on Growing Business.

Custom Domain for Emails

Setting up a custom sending domain (so your emails come from yourname@yourdomain.com instead of a MailerLite domain) requires you to own a domain and access your DNS settings. The domain itself costs money through your registrar — GoDaddy, Namecheap, Cloudflare, etc. MailerLite doesn’t charge for the domain connection itself, but you do need a domain.

Google Workspace — 15% Discount

MailerLite doesn’t include email hosting. If you want a professional business email address — like hello@yourbusiness.com — you need a separate service like Google Workspace. MailerLite offers a 15% discount on Google Workspace for Advanced plan users, but the cost of Google Workspace itself is separate.

Google Workspace pricing (before discount): starts at $6/user/month. After 15% MailerLite discount: $5.10/user/month.

Dedicated IP Address

If you send very large email volumes and want your own dedicated IP — so your sender reputation is completely separate from other MailerLite users — this is only available on the Enterprise plan at custom pricing. It’s not available as an add-on on Growing Business or Advanced.

MailerLite vs Competitors: How the Pricing Compares

Here’s how MailerLite stacks up against the tools most people compare it with:

At 500 Subscribers:

At 5,000 Subscribers:

At 10,000 Subscribers:

The Key Advantage MailerLite Has Over Mailchimp

MailerLite only charges for active subscribers. Mailchimp charges for unsubscribed and inactive contacts too. This means:

• On MailerLite: 10,000 subscribers = pay for 10,000
• On Mailchimp: 10,000 subscribers + 2,000 who unsubscribed + 500 duplicates = pay for 12,500

Over time, this difference gets bigger and bigger — and costs Mailchimp users real money every month.

“MailerLite doesn’t charge you for unsubscribed contacts. Only active contacts count toward billing.” (Moosend analysis)

What Happens When You Go Over Your Subscriber Limit?

This is something every MailerLite user should know before it happens.

On the Free Plan

When your active subscriber count goes over 500 — your sending is locked. Campaigns and automation stop going out. You get a prompt to upgrade to a paid plan, or you need to manually remove subscribers to get back under 500.

This can happen unexpectedly if you have a good week of sign-ups. Plan ahead — if you’re approaching 500 subscribers on the free plan, start thinking about upgrading.

On Paid Plans

When your subscriber count exceeds your current plan limit, MailerLite automatically bumps you to the next pricing tier and charges your card for the difference.

You receive a notification inside your account when you’re close to the limit — so you’re not completely caught off guard. But the charge happens automatically, so make sure your billing card is up to date.

For example: if you’re on the Growing Business plan at the 5,000-subscriber tier ($39/month) and your list grows to 5,001 — you’re automatically moved to the 10,000-subscriber tier ($73/month) and charged accordingly.

Your subscriber count resets monthly on your billing anniversary date. So if you delete subscribers on April 1st and your billing date is April 5th, those subscribers still count until April 4th.

“Your subscriber count resets once a month on your billing anniversary, based on the date of your first plan purchase.” (MailerLite pricing FAQ)

How to Avoid Unexpected Upgrades

• Clean your list regularly — remove inactive subscribers before your billing date
• Keep an eye on your subscriber count in the dashboard
• Set up re-engagement campaigns to identify and remove cold subscribers before they inflate your count
• Consider annual billing — it locks your price and avoids month-to-month tier jumps

Is MailerLite Worth the Price?

Let me give you the honest answer.

Yes — for most small businesses and creators, MailerLite is genuinely good value.

Here’s why:

• You pay for active subscribers only — no ghost billing like Mailchimp
• Unlimited emails on all paid plans — no monthly send caps
• Digital product sales with 0% commission — no Gumroad fee on top
• The editor wins awards every year for being the easiest to use
• Support is consistently excellent even on lower plans
• The price is significantly lower than Mailchimp at every list size

The honest limitations:

• The free plan drop from 1,000 to 500 subscribers in September 2025 was a disappointment — especially for people who rely on free tools to start
• Templates being locked behind the paid plan is frustrating — starting from a blank canvas every time on the free tier slows you down
• The 30-day support limit on the free plan means beginners who need the most help get the least of it
• Advanced automation features — multiple triggers, pre-built templates — require the Advanced plan at $20/month minimum

Is it worth it compared to Mailchimp?

Almost always yes. MailerLite gives you more features at a lower price — and doesn’t charge you for contacts who left your list years ago.

Is it worth it compared to Brevo?

Depends on your use case. Brevo’s email-volume pricing is often cheaper for businesses with large lists that don’t email constantly. But MailerLite has a better editor, better templates, and better support.

Final Verdict: Which MailerLite Plan Should You Choose?

Choose the Free Plan if:

• You have fewer than 500 active subscribers
• You’re just getting started with email marketing and want to test the tool
• You’re okay building emails from a blank canvas without templates
• You don’t mind the MailerLite branding in your email footer
• You can be self-sufficient after the first 30 days of support

Choose Growing Business if:

• Your list has grown past 500 subscribers
• You want professional-looking emails with templates
• You want to remove MailerLite branding from your emails
• You sell digital products or paid subscriptions and want 0% commission
• You want unlimited landing pages for lead generation
• You need 24/7 email support — not just 30 days

Choose Advanced if:

• You have more than 3 people who need account access
• You need complex automation with multiple triggers
• You want Facebook Custom Audiences sync for ad retargeting
• You want the AI writing assistant to speed up content creation
• You need priority live chat support for faster help
• You need the custom HTML editor for fully custom email designs

Choose Enterprise if:

• You have 100,000+ subscribers
• You need a dedicated IP for full sender reputation control
• You need a named Customer Success Manager
• You have enterprise-level security or compliance needs

Have questions about which MailerLite plan is right for your business? Drop them in the comments below and I’ll help you figure it out.