MailerLite’s Pricing 2026: Stop! Read This Before You Pay

Last Updated: 20 Jan 2026

At first look, MailerLite feels almost too simple.
You see the free plan, the clean editor, and the straightforward pricing, and you think, “Okay, this actually makes sense.”

And in many ways, that first impression is correct.

But stay with me — because understanding why MailerLite’s pricing feels simple is what really matters.

Most email tools hide their real costs behind complicated rules and quiet upgrades. MailerLite doesn’t do that. Instead, it follows a different pricing philosophy — one that can save you money if you’re growing the right way, but may not be perfect for everyone.

So before you assume it’s just a “cheap tool,” let’s slow down and look at how MailerLite actually charges you — and why that one detail changes everything.

What to Expect From MailerLite Pricing

MailerLite has four pricing plans: Free, Growing Business, Advanced, and Enterprise.
The price depends on how many subscribers you have and which features you need.

The Free plan is for small lists. It is available if you have less than 500 subscribers and lets you send up to 12,000 emails per month. You get the basic tools, but many features are limited. This plan works well for beginners, but you may outgrow it quickly.

The Growing Business plan starts at $10 per month for 500 subscribers. This plan removes most limits. You can send unlimited emails, use ready-made email and landing page designs, remove MailerLite branding, and create more than one website. For most bloggers and small businesses, this is the plan where email marketing starts to feel useful.

If you need more tools, you can choose the Advanced plan. This plan gives you extra features like pop-ups for promotions, better automation options, Facebook audience tools, and a custom HTML email editor. The price starts at $20 per month, which is about double the Growing Business plan at the start. As your list grows, the price difference between these two plans becomes smaller.

The Enterprise plan is made for very large businesses with more than 100,000 subscribers. The price is not shown on the website. You need to contact MailerLite to get a custom quote.

If you pay yearly instead of monthly, MailerLite gives a 10% discount.

Here’s a simple comparison of MailerLite’s three main plans: Free, Growing Business, and Advanced.

• The Free plan is great to start, but has limits on emails, templates, and support. MailerLite branding is always visible.

• Growing Business removes most limits, adds the ability to sell digital products, and gives you full email support.

• Advanced is for serious marketers. It unlocks unlimited users, multiple automation triggers, custom HTML editing, and 24/7 live chat support.

Simple rule: start with the plan that matches your list size and features you actually need. You can always upgrade as your business grows.

Free Plan vs Growing Business Plan

The Free plan is good for starting out, but it has many limits compared to the Growing Business plan.

The biggest difference is email sending.

• Free plan: 12,000 emails per month

• Growing Business plan: Unlimited emails

There are also several features you do not get on the Free plan.

You do NOT get on the Free plan:

• Newsletter templates

• Custom HTML email editor

• Support after the first 30 days

• Custom domains for landing pages

• Auto-resend emails to people who didn’t open or click

• Dynamic content in emails

• Paid newsletters and subscriptions

• A/B testing for landing pages and forms

MailerLite also adds its logo at the bottom of your emails on the Free plan. This logo cannot be removed.

Another thing to note is the subscriber limit. The Free plan only allows up to 500 subscribers, which is lower than many other free email tools. Because of this, most people end up upgrading sooner than expected.

That said, the Free plan still gives you access to:

• Basic automation

• Email reports

• Landing page editor

• Website builder

• Email support (for the first 30 days)

MailerLite also gives you a free 30-day trial of premium features when you sign up, and no credit card is required.

Growing Business Plan vs Advanced Plan

MailerLite used to have only one paid plan. Later, the Advanced plan was added when MailerLite introduced new tools and features.

The truth is, there is not a huge difference between the Growing Business and Advanced plans for most users. Many people will be fine with the Growing Business plan.

However, you should choose the Advanced plan if you need these extra features:

• 24/7 live chat support

• Unlimited user accounts

• More advanced automation workflows

• Promotion pop-ups

• Facebook custom audiences

• Custom HTML email editor

• Preference center (subscribers choose how they get emails)

• AI writing tools

• Partner discounts

• Smart email sending using AI

Now, let’s look at each plan one by one so you can clearly see what you get and what you don’t.

Mailerlite’s Free Plan

MailerLite’s Free plan is a good starting option for people who are just beginning with email marketing. It lets you build and test your email list without paying anything.

This plan supports up to 1,000 subscribers and allows you to send 12,000 emails per month. That’s enough for basic newsletters and small experiments.

What you get with the Free plan:

• Easy drag-and-drop email editor

• Basic email automation

• 1 website

• Up to 10 landing pages

• Signup forms and pop-ups

• Email and chat support for the first 30 days

What you should know before choosing it:

• Fewer email templates to choose from

• Limited ready-made automation templates

• MailerLite branding stays on your emails

Who is this plan best for?

The Free plan is best for beginners, new blogs, and small projects that don’t need advanced automation yet. If you want to learn email marketing and grow a small list without spending money, this plan is a solid place to start.

Once your list grows or you want more control, you’ll likely need to upgrade.

Growing Business Plan

The Growing Business plan is MailerLite’s first paid plan. It is a big step up from the Free plan and removes most of the limits.

This plan starts at $10 per month and covers up to 1,000 subscribers. You can send unlimited emails, which is important once you start emailing your list regularly.

With this plan, MailerLite gives you more tools to grow and earn from your email list.

What you get with the Growing Business plan:

• Unlimited email templates

• Dynamic emails (content changes based on the reader)

• Ability to sell digital products and subscriptions

• Auto-resend emails to people who didn’t open

• Unlimited landing pages

• Custom domain for landing pages

• Custom unsubscribe pages

• Up to 3 user accounts

• Priority email support

Who is this plan best for?

This plan is best for bloggers, creators, and small businesses who are ready to take email marketing seriously. It’s a good choice if you want to send emails often, grow your list, and start making money from it.

It doesn’t include some very advanced features that larger tools offer, but for the price, it’s fair and works well for most beginners and growing businesses.

Advanced Plan

The Advanced plan gives you MailerLite’s most powerful tools. It starts at $21 per month for up to 1,000 subscribers.

With this plan, you get unlimited emails, landing pages, websites, and user accounts. At first, the difference between this plan and the Growing Business plan may not seem very big. But the extra features matter if you rely heavily on automation and customization.

What you get with the Advanced plan:

• Custom HTML email editor

• Promotion pop-ups

• Multiple triggers in automations

• Preference center for subscribers

• Facebook integration

• 24/7 live chat support

Who is this plan best for?

This plan is best for businesses that are serious about email marketing. It works well if you need to build many automation workflows, want more control over your emails, and plan to manage multiple websites from one place.

If email marketing plays a big role in your business and you want more flexibility and support, the Advanced plan is a good choice.

Enterprise Plan

The Enterprise plan is a custom plan with no fixed price. To use this plan, you need to talk directly with MailerLite’s team.

This plan is made for large businesses with more than 100,000 subscribers and high email sending needs.

What you get with the Enterprise plan:

• A dedicated IP address (helpful if you send more than 50,000 emails per week)

• A personal success manager

• Help with email delivery and inbox placement

• Account review and performance improvements

Who is this plan best for?

This plan is best for large companies with very big email lists and special needs. If you send a high volume of emails and need expert help to improve results, the Enterprise plan is built for that level.

For most bloggers and small businesses, this plan is not necessary.

How Does MailerLite’s Pricing Compare to Other Email Marketing Tools?

MailerLite has long been known as a low‑cost email marketing tool, especially when compared to more expensive options like ActiveCampaign or Mailchimp. But with recent price increases, you might be wondering if MailerLite is still one of the most affordable choices.

Let’s compare MailerLite’s pricing to other popular email marketing services so you can see how it stacks up.