I sent my first welcome email in 2021. It said: “Hey! Thanks so much for subscribing. I am really excited to have you here. I will be sending you tips about email marketing every week. Here is your free download!”…
I spent 47 minutes writing one subject line. Not an email. Not a campaign. One subject line. For a product launch email going to 6,200 subscribers. I had built the sequence over three weeks. I had tested the landing page.…
When most people think about email marketing, the first thought that comes to mind is: “I need a website before I can even start.”But here’s the truth—you don’t need a website to start building your list. In fact, I’ve seen…
Three years ago I helped a friend set up her first email list. She was a food blogger. Good writer. Decent traffic. No list whatsoever. She asked me what tool to use. I told her. She signed up. Then she…
Email Marketing vs. Social Media in 2026: The Truth No One Tells You (And My Secret Strategy That Combines Both) Last Updated: March 2026 A few weeks ago, I opened my inbox to a message from one of my clients.…
A coach I know had a problem most coaches would love to have. She was good. Really good. Her clients got results. They referred friends. She had a waitlist. But she was exhausted — because everything in her business…
