I Tested 10 Kit Alternatives — Here’s the Real Winner

Last Updated: 04 Feb 2026

Last Updated: February 04, 2026

If you’ve been using Kit (formerly ConvertKit) for a while, you probably remember why you chose it in the first place. It was simple, creator-focused, and built specifically for people like bloggers, YouTubers, and course creators who wanted email marketing without all the corporate nonsense.

But let’s be real—Kit has slowly become… frustrating.

Pricing that climbs fast as your list grows, even hitting $39/month just to get started with basic automation.

Limited template designs that make your emails look bland and text-heavy.

Basic reporting that leaves you guessing about what’s actually working.

Support that’s gotten slower over the past year, with some users waiting days for responses.

And don’t even get me started on the lack of design flexibility.

I know this pain firsthand. I stuck with Kit for almost two years—out of habit, out of inertia, and maybe out of fear that switching would be too complicated. But every campaign started feeling like a fight against the tool itself, rather than focusing on connecting with my audience.

So one day, after getting yet another price increase notification (they raised the Creator plan from $29 to $39/month in September 2025), I finally snapped. Instead of just complaining, I decided to do something useful: I tested 10 of the top Kit alternatives head-to-head.

Not just random tools, either. I went deep across different use cases:

• Simple, affordable tools for creators who just want clean email marketing without breaking the bank.
• Automation-focused platforms for marketers who need advanced workflows and segmentation.
• All-in-one solutions for businesses that want email, landing pages, and CRM in one place.

In this post, I’ll share exactly what I found—warts and all. If you’ve been frustrated with Kit’s rising prices, limited designs, or basic features, and you’re ready for a tool that actually works with you, not against you, keep reading.

🔑 What We Look for in Kit Alternatives

Before we dive into the alternatives, here’s what I prioritized when testing each platform:

Pricing & Value – Fair pricing that doesn’t punish you for growing your list, good free plans, and transparent costs.

Ease of Use – Clean dashboard, fast setup, beginner-friendly interface (no steep learning curves).

Email Editor & Templates – Modern, customizable templates that don’t look like they’re from 2010.

Automation – Easy-to-build workflows, pre-built sequences, and advanced triggers (because Kit’s automation is good but limited).

Deliverability – Strong inbox placement and reliable email sending (no point in pretty emails if they land in spam).

Segmentation – Smart targeting, tagging, and personalization tools.

Integrations – Works with your favorite tools (ecommerce, CMS, CRMs, payment processors).

Analytics – Clear reporting, revenue tracking, and A/B testing capabilities.

Support – Fast, helpful customer service when you actually need it.

Extras – Landing pages, forms, CRM features, or unique tools that add value.

Kit Alternatives at a Glance

Here’s a quick comparison of the best Kit alternatives I tested:

Best Kit Alternatives for Creators & Small Businesses

MailerLite: The Best Budget-Friendly Kit Alternative

✅ Pros

• Clean, beginner-friendly interface (way easier to navigate than Kit)
• Much cheaper than Kit (starts at $10/month vs Kit’s $39/month)
• Modern drag-and-drop email editor with 80+ content blocks
• Strong deliverability track record (94-95% inbox placement)
• Generous free plan (500 subscribers, 12,000 emails/month)
• Simple but powerful automation that covers most needs
• Built-in landing pages and forms
• 24/7 live chat support (even on free trial!)

❌ Cons

• Free plan reduced from 1,000 to 500 subscribers in late 2025
• Analytics are basic (not great for data-heavy marketers)
• Automation builder feels limited for very complex workflows
• Template library isn’t as extensive as some competitors
• No forever-free plan for 1,000+ subscribers anymore

Key Features at a Glance

✅ Drag-and-drop email editor
✅ 160+ responsive email templates
✅ Automation workflows (welcome series, e-commerce triggers, etc.)
✅ Segmentation & tagging
✅ A/B testing
✅ Built-in landing pages & pop-up forms
✅ E-commerce integrations (Shopify, WooCommerce)
✅ Website & blog builder
✅ 24/7 email support (live chat on paid plans)
✅ Real-time sales tracking

My Experience with MailerLite

When I first tried MailerLite after using Kit for so long, the thing that immediately stood out was how clean and uncluttered everything feels. Unlike Kit, which can feel a bit sterile and text-heavy, MailerLite keeps things modern and distraction-free.

I really liked their drag-and-drop editor—it’s smooth, intuitive, and way easier to use than Kit’s basic email builder. The 80+ content blocks (blog posts, products, countdown timers, surveys) made building emails so much faster.

The templates aren’t endless, but honestly, they’re good enough and look fresh. And here’s the kicker: MailerLite templates are actually customizable, unlike Kit’s rigid text-first approach.

For automation, MailerLite works great for basics like welcome emails, abandoned cart sequences, or simple drip campaigns. But if you want super advanced, multi-step workflows with tons of conditional logic, you’ll hit a ceiling faster than with ActiveCampaign.

Where I felt a slight letdown was in the analytics. They’re fine if you just want to see opens, clicks, and sales, but if you’re running bigger campaigns and want in-depth reporting with subscriber scoring or predictive segments, it feels too simple.

On the brighter side, deliverability has been excellent. My emails consistently landed in inboxes (94-95% inbox rate), which hasn’t always been the case with Kit (some users report 81% inbox placement).

And the support? Night and day compared to Kit. I got responses within 5-10 minutes via live chat, while Kit users have complained about waiting days for email support.

Overall, MailerLite felt like a breath of fresh air—a tool built for creators and small businesses who want simplicity, modern design, and fair pricing, without all the frustrations that Kit has piled on over the years.

You can view my complete MailerLite vs Kit comparison here.

Pricing

What I loved about MailerLite’s pricing is how straightforward and fair it feels. The free plan (500 subscribers, 12,000 emails/month) is actually usable for real campaigns, unlike Kit’s free plan that limits you to just 1 automation.

Once you move to paid, it starts at $10/month for 500 subscribers with unlimited emails. As your list grows, the cost scales predictably:

• 1,000 subscribers: $18/month
• 2,500 subscribers: $30/month
• 5,000 subscribers: $39/month
• 10,000 subscribers: $73/month

Compare that to Kit:

• 1,000 subscribers: $39/month (Creator plan)
• 5,000 subscribers: $89/month
• 10,000 subscribers: $139/month

MailerLite is literally half the price at every tier, and you get unlimited email sends. Kit caps your sends based on subscriber count multipliers.

For me, this made budgeting easy—I always knew what I was paying for, and it never felt like Kit’s confusing, “gotcha” pricing where costs creep up unexpectedly.

P.S. MailerLite is hands-down the best Kit alternative for beginners, small businesses, and creators who want solid features without breaking the bank. The only downside? If you need hardcore automation or deep CRM features, look at ActiveCampaign instead.

Mailerlite Alternatives

👉 Get MailerLite for Free Now

Moosend: The Best Value-for-Money Kit Alternative

✅ Pros

• Crazy affordable ($9/month for 500 subscribers vs Kit’s $39/month)
• Super easy drag-and-drop editor for professional emails
• Smart automation tools for personalized campaigns
• Unlimited emails on all paid plans
• Clean analytics to track opens, clicks, and conversions
• Includes landing pages and signup forms
• 24/7 support with fast response times
• AI-powered subject line optimizer

❌ Cons

• Not as many integrations as Kit or Mailchimp (~80 vs Kit’s 120+)
• Templates could use a design refresh (functional but not “wow”)
• No forever-free plan (just a 30-day trial)
• Some users report occasional technical bugs
• Advanced features locked behind higher tiers

Key Features at a Glance

✅ Drag-and-drop email editor
✅ 115+ email templates
✅ Automation workflows with 18 pre-built recipes
✅ AI Writer for subject lines and email copy
✅ Segmentation and tagging
✅ Landing page builder
✅ Subscription forms
✅ A/B testing
✅ Real-time analytics
✅ Deliverability tools (98% deliverability rate)

My Experience with Moosend

When I started using Moosend, I immediately liked how clean and simple the interface is. Setting up my first campaign was super easy—I could drag and drop elements, build emails quickly, and launch campaigns without getting lost in menus.

The automation tools are really impressive for the price. I could set up smart sequences, abandoned cart flows, and trigger-based campaigns that actually worked for my audience. The visual automation builder is intuitive and similar to Kit’s, but with more flexibility.

The analytics dashboard is straightforward. I could instantly see which emails were working, which links people clicked, and make tweaks on the fly. And the AI Writer? Surprisingly helpful for generating subject lines and email copy when I had writer’s block.

Here’s the big win: Moosend costs $9/month for 500 subscribers. Kit charges $39/month for the same subscriber count. That’s over 4x cheaper, and you get unlimited emails with Moosend.

The only downsides I noticed were the limited template selection—I sometimes wished there were more ready-made designs to choose from—and that integrations are fewer than Kit (80 vs 120+). But for most small businesses, Moosend’s integrations cover what you actually need (Shopify, WooCommerce, WordPress, Zapier).

One thing worth mentioning: some users on G2 and Trustpilot reported occasional technical bugs and support delays. I didn’t experience this myself, but it’s something to be aware of.

Overall, Moosend feels like a solid, no-nonsense tool that gets the job done without making things complicated. If you’re frustrated with Kit’s high prices and limited design options, Moosend is an excellent alternative.

Pricing

Moosend’s pricing is refreshingly simple and way more affordable than Kit:

Free Trial: 30 days

• 1,000 contacts
• Unlimited emails
• Full access to all Pro features
• No credit card required

Pro Plan: $9/month for 500 contacts (or $7/month billed annually)

• Unlimited emails
• Full automation features
• Landing pages & forms
• A/B testing
• AI Writer included
• 24/7 support
• 5 team members

Pricing scales:

• 2,000 contacts: $24/month
• 5,000 contacts: $48/month
• 10,000 contacts: $88/month

Moosend+ Plan: Custom pricing with Enterprise features like transactional emails, dedicated IP, SSO, and priority support.

Discounts:

• 15% off bi-annual plans
• 20% off annual plans
• 25% nonprofit discount

Compare that to Kit at $39/month minimum (and you only get 1,000 subscribers), Moosend is a steal.

P.S. Moosend is the best Kit alternative if you want powerful automation and unlimited emails without paying premium prices. It’s perfect for creators, small businesses, and anyone tired of Kit’s expensive plans.

👉 Get Moosend for Free Now

ActiveCampaign: The Automation Powerhouse

✅ Pros

• Best-in-class automation for complex workflows and customer journeys
• Excellent list management with tags, custom fields, and lead scoring
• Built-in CRM for deals, pipelines, and sales tracking
• Flexible email templates and solid design options
• Useful analytics and deliverability tools
• 900+ integrations (way more than Kit’s 120)
• Powerful segmentation and behavior-based triggers

❌ Cons

• Steeper learning curve compared to Kit or MailerLite
• Costs climb quickly as your list grows or you add advanced features
• Templates are solid but not “wow” level
• Some premium features only available on higher plans
• No free plan (only a 14-day trial)

Key Features at a Glance

✅ Advanced automation & behavior-based workflows
✅ Granular segmentation & tagging
✅ Built-in CRM (lead scoring, deals, sales tracking)
✅ Clean email templates & design flexibility
✅ Analytics & deliverability insights
✅ Landing pages and form builders
✅ SMS and site messaging
✅ 900+ integrations
✅ Predictive sending and content optimization

My Experience with ActiveCampaign

When I first started using ActiveCampaign after Kit, it felt like stepping into a serious marketing tool. If all you need is a simple newsletter, it might feel like overkill—but once I started experimenting with behavior-based automations, abandoned cart flows, and complex sequences, I realized how powerful it really is.

I really liked how easy it was to manage my list. Tags, custom fields, and lead scoring made segmentation straightforward—something I struggled with in Kit. The automations are extremely powerful, though I won’t lie—they take a bit of patience to set up correctly. But once they’re running, they save you a ton of time and make your campaigns way smarter.

The email editor and templates are clean and professional. Not super flashy like Flodesk, but enough to make campaigns look polished without hiring a designer. Analytics are solid too, giving you the insights you need to see what’s working and what’s not.

The main downside? Cost. Once your list grows or you need advanced automations or CRM features, the monthly fee jumps. ActiveCampaign starts around $39/month for 1,000 contacts (similar to Kit), but scales to $139/month for 5,000 contacts and $239/month for 10,000 contacts.

So if you’re only sending basic newsletters, it might feel like you’re paying for tools you don’t really use.

One thing I appreciated: ActiveCampaign’s support is much better than Kit’s. Live chat is responsive, and their knowledge base is thorough. Kit users have been complaining about slow support (days for responses), while ActiveCampaign usually gets back within hours.

Overall, I’d say ActiveCampaign is perfect for anyone who wants full control over their email marketing. It’s not about fancy templates—it’s about creating campaigns that actually work and grow your business with advanced segmentation and automation.

Pricing

ActiveCampaign doesn’t offer a free forever plan like MailerLite, but their 14-day free trial lets you test everything.

Paid plans scale based on contacts and features:

Starter Plan: $39/month for 1,000 contacts

• Email marketing
• Marketing automation
• Segmentation
• Unlimited sending
• 24/7 support

Plus Plan: $70/month for 1,000 contacts

• Everything in Starter
• Landing pages
• Facebook Custom Audiences
• Lead scoring
• SMS automation

Pro Plan: $187/month for 1,000 contacts

• Everything in Plus
• Predictive sending
• Win probability
• Site messaging
• Attribution reporting

Enterprise Plan: Custom pricing

• Everything in Pro
• Custom reporting
• Dedicated account rep
• Free design services

As your list grows:

• 5,000 contacts: $139/month (Plus), $239/month (Pro)
• 10,000 contacts: $225/month (Plus), $399/month (Pro)

I like that the pricing feels tied to value—you pay more when you’re actually using more advanced features, rather than just because you have a big list. But for casual email senders, it can feel a bit much.

P.S. ActiveCampaign is the best Kit alternative if you want advanced automation, CRM, and powerful segmentation. If you’re focused on results over simple design, this is the one to pick.

👉 Get ActiveCampaign Free Trial Now

Best Kit Alternatives for Newsletters

beehiiv: The Newsletter Growth Engine

✅ Pros

• Built specifically for creators—everything focused on newsletter growth and monetization
• Unlimited email sends, even on the free plan
• Built-in ad network to help you monetize easily
• No-code website builder for a professional look in minutes
• Detailed analytics to understand your audience
• Referral program to grow your list organically
• Clean, modern interface

❌ Cons

• Fewer integrations than Kit or MailerLite
• Advanced features take time to learn
• Paid plans can get expensive for smaller creators
• Not ideal for complex automation workflows
• Limited e-commerce features

Key Features at a Glance

✅ Unlimited email sends
✅ Automation workflows for personalized campaigns
✅ Built-in ad network for monetization
✅ No-code website builder
✅ Analytics dashboard
✅ Referral program
✅ Newsletter recommendations
✅ Paid subscriptions
✅ Poll and survey tools

My Experience with beehiiv

When I first tried beehiiv after Kit, what really hit me was how creator-focused it feels. Everything is built to help newsletter creators grow and make money—unlike generic email tools that feel like they’re made for everyone.

I loved the unlimited email sends. I could email my audience as much as I wanted without worrying about hitting caps or paying extra fees. This is a huge stress reliever compared to Kit, which charges based on subscriber count and complexity.

The built-in ad network was a pleasant surprise. It made monetization simple and actually usable, unlike Kit where you’d have to manually integrate sponsors or sell digital products. With beehiiv, you can display ads in your newsletter and get paid directly.

The website builder is clean and intuitive. I got a professional-looking site up in minutes, no design skills needed. The analytics dashboard is clear too, showing me which emails worked and where I could improve.

It’s not perfect, though. Some of the advanced features take time to learn, and the paid plans can feel pricey for smaller creators ($49/month for 2,500 subscribers). But once you get the hang of it, beehiiv really makes running a newsletter easy and profitable.

One user on G2 said: “beehiiv has been instrumental in helping me grow my newsletter audience and provides great tools for monetization.” Another Capterra reviewer mentioned: “The referral program is fantastic—it helped me grow my list organically without spending on ads.“

Pricing

Free Plan:

• Up to 2,500 subscribers
• Unlimited email sends
• Website builder
• Basic analytics
• Limited monetization tools

Scale Plan: $49/month

• Up to 10,000 subscribers
• Everything in Free
• Full ad network access
• Custom domains
• Audience segmentation
• Referral program

Max Plan: $99/month

• Up to 100,000 subscribers
• Everything in Scale
• Priority support
• Advanced analytics
• API access

Enterprise Plan: Custom pricing

• Unlimited subscribers
• White-glove support
• Custom features

beehiiv is not the cheapest, but for creators serious about growing and monetizing their newsletter, it’s worth it. The unlimited sends, ad network, and referral program make it a great alternative to Kit.

P.S. beehiiv is perfect for newsletter creators who want to grow and monetize their audience. Unlimited emails, smart growth tools, and a built-in ad network make it ideal for anyone building a newsletter business.

👉 Get beehiiv for Free Now

Substack: The Simplest Paid Newsletter Platform

✅ Pros

• Dead simple to use—no learning curve at all
• Free to start with no subscriber limits
• Built-in payment system for paid subscriptions
• Mobile app for managing your newsletter on the go
• Clean, distraction-free writing interface
• Recommendation network to grow your audience
• No upfront costs—you only pay when you earn

❌ Cons

• Very basic features (no automation, limited customization)
• 10% transaction fee on all paid subscriptions (adds up fast)
• Limited design control—all newsletters look similar
• No advanced segmentation or tagging
• Fewer integrations than Kit or other tools
• Analytics are basic

Key Features at a Glance

✅ Free to start
✅ Built-in payment system
✅ Mobile app
✅ Recommendation network
✅ Simple writing interface
✅ Subscriber management
✅ Email delivery
✅ Podcast hosting

My Experience with Substack

Substack is as simple as it gets. If Kit feels complicated, Substack is the complete opposite. I signed up, wrote my first post, and hit publish within 10 minutes. No setup, no complicated settings, just writing and sending.

The built-in payment system is a huge advantage. I didn’t need to integrate Stripe or worry about managing subscriptions—Substack handles it all. Readers can subscribe for free or pay for premium content, and Substack takes a 10% cut.

That 10% fee is where things get tricky. If you’re making $1,000/month from paid subscribers, Substack takes $100. Over time, that adds up. Kit doesn’t take a transaction fee—you keep all your revenue.

The writing experience is clean and distraction-free, which I loved. But here’s the downside: customization is almost non-existent. All Substack newsletters look pretty much the same. If you want to brand your emails or create custom layouts, you’re out of luck.

Also, automation is completely missing. Want to send a welcome series? Nope. Want to segment subscribers based on behavior? Can’t do it. Substack is purely for writing and sending newsletters—nothing more.

One Reddit user said: “Substack is perfect for writers who just want to write. But if you need automation or design flexibility, it’s too limiting.“

Pricing

Free Plan:

• Unlimited subscribers
• Free newsletters
• Basic analytics
• Mobile app
• No upfront cost

Paid Subscriptions:

• You set your own prices
• Substack takes 10% of all earnings
• Plus Stripe fees (~2.9% + $0.30 per transaction)

So if you charge $10/month and have 100 paid subscribers ($1,000/month revenue), Substack takes $100, leaving you with $900.

Compare that to Kit, where you’d pay a flat $39–$89/month but keep all your revenue.

P.S. Substack is the best Kit alternative if you want the absolute simplest way to start a paid newsletter. It’s perfect for writers who don’t need automation or fancy features. But if you’re serious about scaling, the 10% fee will eat into your earnings over time.

👉 Get Substack for Free Now

Ghost: The Full Publishing Platform

✅ Pros

• Full CMS (content management system) for blogging and newsletters
• Beautiful, modern design templates
• Built-in membership and subscription tools
• Self-hosting option for complete control
• Developer-friendly with API access
• Fast, lightweight platform
• SEO-optimized for content discovery

❌ Cons

• More complex than Kit or Substack (has a learning curve)
• Pricing is flat-rate, not subscriber-based (can be expensive for small lists)
• Email features are more basic than pure email tools
• Requires some technical knowledge for self-hosting
• Fewer integrations than Kit

Key Features at a Glance

✅ Full blogging platform (CMS)
✅ Newsletter sending
✅ Membership & subscriptions
✅ Beautiful design templates
✅ SEO-optimized
✅ API access
✅ Self-hosting option
✅ Analytics dashboard

My Experience with Ghost

Ghost is different from Kit because it’s not just an email tool—it’s a full publishing platform. If you want to run a blog, send newsletters, and manage paid memberships all in one place, Ghost is incredible.

I loved the beautiful design templates. My site looked professional and modern without needing a designer. The writing experience is clean, distraction-free, and optimized for long-form content.

The membership and subscription tools are built-in, so I could offer free and paid content tiers easily. Ghost integrates with Stripe for payments and handles everything automatically.

But here’s the thing: Ghost is more complex than Kit. It’s not just “write email, send email.” You’re managing a website, blog posts, newsletters, and memberships. If all you want is simple email marketing, Ghost might be overkill.

The pricing is also different. Ghost charges a flat monthly rate ($11/month for Starter, $31/month for Creator, $99/month for Team), regardless of how many subscribers you have. For small lists, this can feel expensive. But for larger lists, it’s actually cheaper than Kit.

One user on G2 said: “Ghost is perfect for publishers and content creators who want full control over their brand. But if you just need email marketing, stick with MailerLite or Kit.“

Pricing

Starter Plan: $11/month

• Up to 500 members
• Newsletter sending
• Membership features
• Custom domain

Creator Plan: $31/month

• Up to 1,000 members
• Everything in Starter
• Priority support

Team Plan: $99/month

• Up to 5,000 members
• Everything in Creator
• Team collaboration tools

Business Plan: $249/month

• Up to 25,000 members
• Everything in Team
• Dedicated support

Ghost’s pricing is flat-rate, not subscriber-based like Kit. For small creators, this might feel expensive. But for larger audiences, it’s more affordable.

P.S. Ghost is the best Kit alternative for publishers, bloggers, and creators who want a full content platform with blogging + newsletters + memberships. If you just need email marketing, MailerLite or Moosend are simpler choices.

👉 Get Ghost Now

Best Kit Alternatives for E-commerce

Omnisend: Built for E-commerce Stores

✅ Pros

• Built specifically for e-commerce (Shopify, WooCommerce, BigCommerce)
• Multichannel campaigns (email, SMS, push notifications)
• Unlimited contacts on all plans
• Powerful segmentation and automation
• Drag-and-drop editor with e-commerce content blocks
• Revenue-focused reporting
• Pre-built automation workflows for abandoned carts, product recommendations, etc.

❌ Cons

• Free plan is very limited (500 emails/month)
• Some advanced reporting locked in higher tiers
• SMS credits are small unless you upgrade
• Not ideal for non-e-commerce use cases
• Templates are good but not as flashy as design-first tools

Key Features at a Glance

✅ E-commerce automations (cart recovery, product recommendations)
✅ Multichannel marketing (email, SMS, push)
✅ Segmentation & tagging
✅ Unlimited contacts
✅ A/B testing
✅ Forms & landing pages
✅ Drag-and-drop editor with product blocks
✅ Revenue-focused reporting

My Experience with Omnisend

Omnisend instantly gave me the feeling that it was built with e-commerce in mind. When I connected my Shopify store, everything just clicked—product data pulled in automatically, abandoned cart flows were ready to go, and even browse abandonment triggers felt easy to set up.

I liked the editor and product blocks a lot. Being able to drag in a product recommendation block or use a template designed for promos made campaign building quick. It’s not overloaded with design extras, but it’s perfect for store owners who want speed and functionality.

The multichannel feature stood out. Adding SMS or push notifications into the same automation flow made me feel like I had more control over customer touchpoints. Kit doesn’t even come close here.

But I also noticed the free plan limit—500 emails/month is tiny. You’ll outgrow it fast if you send regular campaigns. And while reporting shows revenue attribution and engagement, you need a higher tier to get the full picture. SMS credits also run out quickly unless you pay up.

Overall, Omnisend felt like a serious e-commerce tool, not just a newsletter sender. It made me feel more equipped to run actual store marketing, not just send pretty emails.

Pricing

Free Plan:

• Unlimited contacts
• 500 emails/month
• Basic automation
• Forms and pop-ups

Standard Plan: $16/month for 500 contacts

• 6,000 emails/month
• Email & SMS
• Pre-built automations
• A/B testing

Pro Plan: $59/month for 2,500 contacts

• Unlimited emails
• Advanced reporting
• Customer success manager
• Priority support

P.S. Omnisend is one of the best Kit alternatives for e-commerce. If you’re running a store and want email + SMS + push in one place, this is the tool to pick.

👉 Get Omnisend for Free Now

Klaviyo: Advanced E-commerce Automation

✅ Pros

• Highly granular segmentation and contact management
• Powerful marketing automation especially for e-commerce flows
• Predictive analytics (CLV, churn risk, etc.)
• Strong deliverability tools and sender health tracking
• Generous free plan with most email features included
• Pre-built automation templates for stores

❌ Cons

• Dashboard/UI feels less polished than Kit
• Design/template flexibility is okay but not crazy beautiful
• Costs rise fast as email volume and features scale
• Support (email/chat) locked behind paid plans after free-plan welcome period

Key Features at a Glance

✅ Highly granular segmentation & dynamic lists
✅ Full e-commerce-focused automation (abandoned cart, product suggestions)
✅ Good deliverability tools (authentication, IP warm-up, health metrics)
✅ Predictive analytics & revenue tracking
✅ Unlimited contacts on free plan (limited by send volume)
✅ Pre-built automation templates + flexible flow builder
✅ Solid integrations with e-commerce platforms

My Experience with Klaviyo

When I first tried Klaviyo, what stood out was how optimized it is for e-commerce. If you run an online store, the way it handles abandoned carts, product recommendations, segmentation by purchase history—it feels like using gear made for your shop, not just a generic email tool.

I liked how the free plan gives most email features up front. It lets you test flows, set up tags, build automations without immediately being blocked. That’s refreshing compared to Kit’s free plan that limits you to 1 automation.

The predictive analytics—things like customer lifetime value, churn risk—started to feel very useful once I had enough data. Those helped me target customers more smartly and focus on high-value segments.

On the flip side, the UI sometimes annoys me. There are more clicks to set something up than I’d like. Starting a campaign requires setting several details first, which sometimes breaks my flow. Also, design options aren’t going to win design awards—if you want super fancy templates, Klaviyo’s decent but not top-tier.

Then there’s cost: when your send volume or the number of automated flows goes up, the bill climbs fast. I felt that when I added more segments, flows, and needed priority support. For many small stores it’s worth it, but you need to expect costs will grow.

Overall, Klaviyo feels premium. If I were building an e-commerce store or using email to generate revenue, I’d rather have Klaviyo than generic tools. It gives me the tools I need, even if sometimes I wish the UI was smoother or design more flexible.

Pricing

Free Plan:

• Up to 250 email contacts
• 500 email sends/month
• Core email features
• Unlimited contacts storage
• SMS (10 credits/month)

Email Plan: $20/month for 500 contacts

• Unlimited email sends
• A/B testing
• Pre-built flows
• Reporting

Email + SMS Plan: $35/month for 500 contacts

• Everything in Email
• 1,250 SMS/MMS credits
• Two-way messaging

As your list grows:

• 5,000 contacts: $100/month (Email), $155/month (Email + SMS)
• 10,000 contacts: $150/month (Email), $225/month (Email + SMS)

P.S. Klaviyo is a top Kit alternative for e-commerce businesses who want email marketing that drives revenue. If you care about data, automation, and revenue tracking, this is your tool.

👉 Get Klaviyo for Free Now

Other Solid Kit Alternatives

Brevo: Affordable Marketing with Built-in CRM

✅ Pros

• Transactional emails included on all plans (rare!)
• Automation & segmentation are strong, even on lower tiers
• Multichannel marketing (SMS, WhatsApp, chat)
• Affordable pricing—pay for email volume, not contacts
• Unlimited contacts, even on free plan
• Built-in CRM tools

❌ Cons

• Email templates feel a bit outdated
• Analytics are basic unless you upgrade
• Free plan has a daily sending cap (300 emails/day)
• Design flexibility isn’t as strong as rivals

My Experience with Brevo

Brevo felt like a breath of fresh air after Kit, mainly because of how fair their pricing model is. Instead of paying based on how many contacts I had, Brevo lets me store unlimited contacts and charges based on how many emails I actually send. That alone made me feel more in control of my budget.

I also appreciated how automation and segmentation aren’t locked behind expensive tiers. Even with lower plans, I could create abandoned cart flows, welcome sequences, or segment by engagement without hitting a wall.

That said, the templates and design options felt a little dated. If I wanted slick, modern, designer-level emails, Brevo didn’t impress me. They work, but they don’t wow.

One thing I did like is that Brevo isn’t just about email. Having SMS, WhatsApp, and even chat in the same platform means you can test multichannel marketing without juggling tools.

The only catch for me was the free plan limit: 300 emails/day. It’s generous in terms of features, but if you need to send big blasts, the cap can get in the way.

Pricing: Free plan (300 emails/day, unlimited contacts). Paid plans start at $9/month for 5,000 emails.

👉 Get Brevo for Free Now

GetResponse: All-in-One Marketing Suite

✅ Pros

• Everything in one place: email, landing pages, webinars, CRM
• Automation is strong—personalized sequences and behavior-based triggers
• Clean, modern interface that’s easy to use
• Free plan is generous for small lists and testing
• Good analytics to see what’s working

❌ Cons

• Paid plans can get pricey as your list grows
• Advanced features like CRM and automation need a bit of learning
• Template variety is okay but not huge

My Experience with GetResponse

When I started using GetResponse after Kit, the first thing that hit me was how everything feels connected. You don’t have to jump between a bunch of tools—your emails, landing pages, and even webinars are all under one roof. That made managing campaigns way easier.

The automation really impressed me. I could set up smart sequences and triggers that actually followed my users’ behavior. It felt like the emails were working on autopilot, bringing in engagement while I focused on other stuff.

The interface is clean and modern, and the drag-and-drop editor is a breeze. Even if you’re not techy, you can make emails and landing pages that look professional.

Pricing is fair for small lists, especially with the free plan. But once your subscriber list grows, the monthly fee jumps, so it’s something to plan for.

Pricing: Free plan (up to 500 contacts, 2,500 emails/month). Paid plans start based on subscriber count and unlock automation, webinars, and CRM.

👉 Get GetResponse for Free Now

Final Verdict: Which Kit Alternative Should You Choose?

After weeks of hands-on testing, reading hundreds of user reviews, and running real campaigns on each platform, here’s my honest take:

Choose MailerLite if:

• You want simplicity, modern design, and affordability
• You’re frustrated with Kit’s high prices ($39/month vs MailerLite’s $10/month)
• You need solid automation without complexity
• You value fast, responsive customer support (24/7 live chat)
• Deliverability matters to you (94-95% inbox rate)

Choose Moosend if:

• You want the absolute best value for money ($9/month for 500 contacts)
• You need powerful automation at budget-friendly prices
• You want unlimited emails on all paid plans
• You’re okay with fewer integrations but want core features done well

Choose ActiveCampaign if:

• You need best-in-class automation and advanced segmentation
• You want a built-in CRM with sales pipeline tracking
• You’re serious about scaling and need enterprise-level features
• Budget isn’t your primary concern

Choose beehiiv if:

• You’re building a newsletter-first business
• You want unlimited sends and built-in monetization (ad network)
• You need referral programs to grow organically
• Design flexibility isn’t your top priority

Choose Substack if:

• You want the simplest possible paid newsletter setup
• You’re okay with a 10% transaction fee in exchange for zero setup
• Automation and design customization aren’t important
• You just want to write and get paid

Choose Omnisend or Klaviyo if:

• You run an e-commerce store (Shopify, WooCommerce)
• You need multichannel marketing (email + SMS + push)
• Revenue tracking and predictive analytics matter
• You’re willing to pay for advanced e-commerce features

My Personal Recommendation

If you’re frustrated with Kit’s rising prices, limited designs, basic features, and slow support, MailerLite is the best overall alternative for most creators and small businesses.

You get:

• Modern email editor with 80+ content blocks
• Half the price of Kit ($10/month vs $39/month)
• Unlimited email sends
• Strong deliverability (94-95% inbox rate)
• 24/7 live chat support
• Built-in landing pages and forms

But if you’re really budget-conscious and want the cheapest option with powerful automation, Moosend wins at just $9/month with unlimited sends.

And if you need advanced automation and don’t mind paying for it, ActiveCampaign is the most powerful option.

The best part? Most of these tools offer free trials or free plans, so you can test them risk-free before committing.

Overall Winner: MailerLite (for most creators and small businesses)

Best Value: Moosend (for budget-conscious marketers)

Best for Advanced Automation: ActiveCampaign (for serious marketers and agencies)

Mailchimp Alternatives