Last Updated: 27 Jul 2026
Constant Contact Pricing — What You Actually Pay And Which Plan Is Worth It
I have tested a lot of email tools for this site. Constant Contact is one of the oldest names in the game, and it still gets recommended a lot. But old and trusted does not always mean the best deal for your money in 2026.
I dug into the current pricing, mapped out what each plan actually gives you, and then lined it up against three tools people ask me about constantly — MailerLite, Moosend, and Brevo. Here is the full breakdown, including where Constant Contact wins and where it quietly costs you more than it should.
Short On Time
Standard is the plan to buy if you are staying on Constant Contact. Lite looks cheap but runs out of room in a month. Premium is overkill unless you are running ads and SEO campaigns through the platform itself. If you care more about price than brand name, MailerLite and Moosend both beat Constant Contact on cost at every list size. Brevo is the pick if you send in bursts instead of on a steady schedule. For most small businesses just starting out, Constant Contact is not the cheapest option on the table, but it is still a solid one if support and platform maturity matter more to you than saving 20 dollars a month.
The Three Plans, Base Price
Constant Contact prices everything around 500 contacts first, then scales up from there. On monthly billing, at 500 contacts:
- Lite costs 12 dollars a month
- Standard costs 35 dollars a month
- Premium costs 80 dollars a month
Pay annually and each tier drops by about 15 percent. Nonprofits get up to 30 percent off on annual plans. There is no free-forever plan here. You get a short trial, and recent signups report it capped at 14 to 30 days with a limit of 100 test sends. That is a real change from the 60-day trial Constant Contact used to run, so do not expect the generous runway older reviews still mention.
There is also a fourth option called Teams, built for businesses running multiple locations or brand accounts from one place. It is not self-serve. You have to contact sales to get a quote, so I am not including it in the cost comparisons below.
What Lite Actually Gives You
Lite is the starting point, and I mean that literally. You get one user seat. One automation template. One custom segment for your contacts. Basic reporting that tells you what worked and what did not, without much depth beyond that.
You still get the drag-and-drop email editor, AI copy help, event registration, and posting to Facebook, Instagram, and LinkedIn. For someone sending a monthly newsletter with no real strategy behind it, that covers the basics.
Where it falls apart is automation. One template means you cannot build out a real welcome series or a re-engagement flow. If you plan to grow your list past a casual size, you will outgrow Lite within a few months, not years.
What Standard Actually Gives You
Standard is where the platform starts working for you instead of just sending emails. You get three users instead of one. Ten custom segments instead of one. Three automation templates plus an AI campaign builder and automatic resends to people who did not open your first email.
You also get subject line A-B testing and advanced reporting that shows who opened and who clicked, not just a top-line summary. Phone and chat support come standard here too.
This is the plan that makes email marketing actually function as a system instead of a broadcast tool. The jump from 12 dollars to 35 dollars feels big on paper. In practice, the automatic resend feature alone tends to recover enough opens to justify it, especially once your list crosses a couple thousand contacts.
What Premium Actually Gives You
Premium adds unlimited users, unlimited custom segments, unlimited automation templates, and custom automations built around ecommerce — things like abandoned cart flows and auto-send welcome emails triggered by a purchase.
You also get dynamic content inside emails, Facebook lookalike targeting, Google Ads Manager access, and SEO recommendations baked into the platform. Support moves to a dedicated priority team instead of the general queue.
Here is my honest read. Most of what Premium adds is built for businesses running paid ads and ecommerce funnels through Constant Contact directly, not just sending newsletters. If you are not running lookalike audiences or building out ecommerce automation sequences, you are paying 80 dollars a month for features that sit unused.
What Happens As Your List Grows
This is the part most people miss when they compare the sticker prices. Every plan is priced at 500 contacts. Add more contacts and the price climbs on all three tiers, not just the plan you picked.
The jump from 500 to 1,000 contacts on Lite roughly doubles the price, going from 12 dollars to around 30 dollars a month. That is a bigger jump in percentage terms than most competitors charge at that same list size. By 5,000 contacts, Standard runs around 110 dollars a month. Push past 25,000 contacts on any plan and you are looking at over 400 dollars a month.
Your monthly send allowance also scales with your plan, not just your contact count. Lite gives you 10 times your contact count in sends. Standard gives you 12 times. Premium gives you 24 times. Go over that allowance and you get charged 0.002 dollars per email, though automated emails like welcome messages do not count against that cap.
How Constant Contact Compares To MailerLite
MailerLite is the budget favorite for a reason. Its free plan covers up to 500 subscribers and 12,000 emails a month, no credit card needed. Constant Contact has nothing like that — you are paying from day one.
Once you move to paid, MailerLite’s Growing Business plan starts at 12 dollars a month for 500 subscribers with unlimited monthly emails and 3 users included. Its top self-serve tier, Power, starts at 25 dollars a month and adds unlimited users, a custom HTML editor, and an AI writing assistant.
Line that up against Constant Contact. At 500 contacts, Standard costs 35 dollars a month. MailerLite’s Power plan, which is arguably a closer feature match to Standard, costs 25 dollars for the same list size. That is a real gap, and it holds up as your list grows because MailerLite’s per-contact scaling is gentler than Constant Contact’s.
Where Constant Contact pulls ahead is depth of ecommerce automation on Premium and the maturity of its phone support. MailerLite’s support is chat and email first. If you want someone on the phone walking you through a campaign, Constant Contact still does that better. But if price per contact is your main decision factor, MailerLite wins this comparison at almost every list size.
MailerLite vs Constant Contact
How Constant Contact Compares To Moosend
This comparison comes with a twist worth knowing. Constant Contact acquired Moosend in June 2025. They are sister products now, sold under the same parent company, and as of this writing they still run as separate platforms with separate pricing.
Moosend undercuts Constant Contact hard. Its Pro plan starts around 9 dollars a month on monthly billing for 500 contacts, or as low as 7 dollars a month if you pay annually. Every feature is unlocked from the start on Pro — unlimited campaigns, automation, and landing pages, no tier-gating the way Constant Contact splits features across Lite, Standard, and Premium.
The catch is what happens as your list scales. At 2,000 contacts, Moosend runs about 24 dollars a month. At 5,000 contacts, it is around 48 dollars a month. That is still cheaper than Constant Contact Standard at the same list size, but the gap narrows the bigger your list gets, because Moosend’s contact-based scaling is aggressive at the high end too — by 1 million contacts you are looking at close to 5,840 dollars a month.
My take: if you want Constant Contact’s ecosystem philosophy — one plan, most features unlocked, simple to understand — but at a fraction of the price, Moosend is worth a real look, especially now that it shares a parent company with Constant Contact and is not going anywhere.
How Constant Contact Compares To Brevo
Brevo plays a different game entirely. It prices by how many emails you send per month, not by how many contacts you store. That is the opposite of Constant Contact, MailerLite, and Moosend, and it changes who should pick it.
Brevo has a genuine free plan, up to 300 emails a day with no credit card. Paid plans start at Starter, around 9 dollars a month for 5,000 emails, and Standard at 18 dollars a month for the same email volume, which adds automation, A-B testing, and removes the Brevo logo from your footer. Push your sending volume up and the price climbs fast — Standard at higher volume brackets runs 65 to 129 dollars a month, and Professional jumps to 499 dollars a month.
Here is who this favors. If you have a big list you rarely email — say, 10,000 contacts but only two campaigns a month — Brevo can be dramatically cheaper than Constant Contact, because Constant Contact charges you for the size of your list regardless of how often you actually send. Flip that around: if you have a smaller list but you email daily, automated flows and all, Brevo’s send-based pricing works against you and a contact-based platform like Constant Contact or MailerLite ends up cheaper.
Brevo also bundles SMS and WhatsApp into its channel mix in a way Constant Contact does not do without extra add-on cost. If multichannel messaging matters to you, that is a real point in Brevo’s favor.
Side By Side At 5,000 Contacts
To make this concrete, here is roughly what a business with 5,000 contacts pays across all four platforms, assuming a normal sending cadence of a few campaigns a month, on monthly billing:
- Constant Contact Standard: around 110 dollars a month
- MailerLite Power tier: noticeably less, generally under 60 dollars a month at this list size
- Moosend Pro: around 48 dollars a month
- Brevo Standard: depends entirely on email volume, but for a few campaigns a month it lands well under 50 dollars, though it climbs fast if you send daily
At this list size, Constant Contact is the most expensive of the four for equivalent core features. You are paying a premium for its brand recognition, its phone support, and its longer track record. That premium is real — it is just worth naming honestly instead of pretending Constant Contact is competitively priced, because it is not the cheapest option in this category anymore.
Hidden Fees Across All Four Platforms
Sticker price never tells the whole story, so I checked the fine print on all four tools.
Constant Contact charges 0.002 dollars per email once you exceed your monthly send allowance, and SMS is a separate add-on starting at 10 dollars a month for the first 500 messages on Lite and Standard. Premium includes 500 messages, but past that you are paying extra there too.
MailerLite keeps its marketing plans clean, but transactional email is not included. That runs through a separate product called MailerSend, starting at 7 dollars a month for 5,000 emails. If your business needs both marketing sends and transactional emails like password resets or order confirmations, factor that second subscription into your real monthly cost.
Moosend does not publish pricing for several of its add-ons. Dedicated IPs, transactional email, and custom reporting all live behind the custom-quoted Moosend+ tier, so you will not know the real number until you talk to sales. That is the tradeoff for the low headline price on Pro.
Brevo has the longest list of extras. Removing the Brevo logo from your footer costs 9 to 10.80 dollars a month if you are on Starter instead of Standard. SAML single sign-on runs 324 dollars a month as an add-on that does not even appear on the main pricing page. SMS and WhatsApp are metered separately from your email plan, so a campaign that mixes channels shows up as two line items on your bill instead of one.
The lesson across all four: read the add-on page before you commit, not just the plan comparison table. The plan price is the floor, not the ceiling, on every platform in this article, Constant Contact included.
Quick Matrix — Which Tool Fits Which Business
Here is how I would sort a few common situations, based on everything above.
- Solo creator or blogger with under 1,000 contacts who wants a genuinely free option to start: MailerLite.
- Small business that wants one plan with almost everything unlocked and does not want to think about tiers: Moosend.
- Business with a large list but a light sending schedule, a few campaigns a month at most: Brevo.
- Business that sends daily, runs ecommerce automation, and wants dependable phone support even if it costs more: Constant Contact Standard or Premium.
- Nonprofit or association prioritizing live support and willing to prepay annually for the discount: Constant Contact Standard, using the 30 percent nonprofit rate.
- Agency managing multiple clients or locations from one dashboard: Constant Contact Teams, after getting a custom quote.
None of these are wrong answers. They just optimize for different things — price, feature depth, support quality, or billing model. Match the platform to what you actually value most, not to whichever name you recognize first.
Where You Save Money
Prepaying for 12 months is the single biggest lever here. A 15 percent discount across the board is meaningful once you are paying 35 dollars a month or more. If you already know you are sticking with Constant Contact for a year, pay annually on day one instead of waiting.
Standard is also where you save money relative to value. Compared to Lite, you are paying 23 dollars more a month, but you unlock automation and A-B testing that actually move your open rates. I have tested subject line variants across multiple platforms, and a good A-B test regularly moves open rates by double digits. That alone tends to earn back more than the plan difference.
Nonprofits should never skip the annual discount. Getting 30 percent off is one of the more generous nonprofit deals in this category, and most nonprofits are not maxing out send volume anyway, so the savings compound.
If saving money is your top priority over brand name, the bigger save is not inside Constant Contact at all. It is switching to MailerLite or Moosend, both of which deliver comparable core features for meaningfully less at every list size I tested.
Where You Overspend
Premium is the classic overspend trap. Unless you are running Facebook lookalike campaigns, Google Ads through the platform, or building ecommerce automation sequences with cart abandonment flows, you are paying for a toolkit you will not touch. I would only recommend Premium to a business already running paid acquisition and ecommerce at real volume.
The second overspend trap is staying on Lite too long out of habit. Once your list crosses roughly 1,000 to 1,500 contacts, the price gap between Lite and Standard shrinks fast because Lite’s per-contact pricing scales just as aggressively as Standard’s. At that point you are paying almost Standard-level prices for Lite-level features. Check your actual bill at your current contact count before assuming Lite is still the cheap option.
The auto-upgrade behavior is worth flagging too. If you cross your plan’s contact limit, Constant Contact moves you into the next pricing tier automatically, mid-cycle, without asking first. Keep an eye on your contact count so you are not surprised by a bill that jumped without warning.
And the broadest overspend risk of all: staying on Constant Contact purely out of brand familiarity while your list grows past 5,000 or 10,000 contacts. That is exactly the point where MailerLite and Moosend pull furthest ahead on price, and the feature gap between them and Constant Contact narrows the bigger your list gets.
My Verdict
If you are staying on Constant Contact, go with Standard. It is the plan built for a business that is actually doing something with email, not just checking a box. The automation, the segmentation, and the A-B testing pay for themselves once you have a real list to work with.
Only pick Lite if your list is small, your needs are basic, and you know you will upgrade soon. Only pick Premium if paid ads and ecommerce automation are already part of your strategy.
But if you are choosing a platform from scratch and price matters as much as brand name, my honest recommendation is Moosend. It gives you nearly everything unlocked from the first dollar, it costs a fraction of Constant Contact at every list size I checked, and it now shares a parent company with Constant Contact, so the long-term platform risk is lower than picking an unrelated budget tool. MailerLite is my second pick, especially if you want a genuine free plan to test the waters before you pay anything. Brevo only wins if your sending pattern is bursty rather than steady — big list, occasional campaigns.
Constant Contact still earns its place if what you value most is phone support, platform maturity, and a name your team already trusts. Just go in knowing you are paying for that trust, not for the cheapest tool on the shelf.
