Brevo Pricing – What You Actually Pay

Last Updated: 20 Sep 2026

I use Brevo myself on my own email list, so I know how confusing pricing pages can feel when you’re trying to work out what you’ll actually pay. This guide breaks down every Brevo plan in plain words, with real numbers at different sending levels, so you know exactly what you’re getting, and what might cost extra, before you sign up.

Here’s the one thing that makes Brevo different from most other email tools: it charges you based on how many emails you send each month, not how many contacts you have saved. This is good news if your list is big but you don’t email it often. It’s less exciting if you send a lot of emails to a smaller list. Keep this in mind as we go through each plan.

How Brevo’s Pricing Works, In Simple Words

Most email tools charge you more as your contact list grows, even if you barely email those people. Brevo does it the other way around. You can store a large number of contacts at no extra cost, and you only pay more once you start sending more emails.

This matters a lot depending on your situation:

If you have a big list but send rarely, like once or twice a month, Brevo can save you real money compared to other tools.

If you have a smaller list but send often, like every day, a tool that charges by contact count instead of email volume might work out cheaper for you.

So before picking a plan, think about how often you actually plan to send emails, not just how many people are on your list.

A Simple Example, With Real Numbers

Say you have 10,000 contacts, but you only send one newsletter a month. That’s only 10,000 emails sent in a whole month, so you could stay on a low Starter plan and pay very little. Now picture a different business with the same 10,000 contacts, sending an email every single day. That’s roughly 300,000 emails a month, which pushes you all the way up into Brevo’s higher, pricier tiers, even though your contact list never grew. This is the single biggest thing to understand before you choose a plan.

Brevo’s Five Plans, At a Glance

Brevo has one free plan and four paid plans: Starter, Standard, Professional, and Enterprise. Each paid plan lets you pick how many emails you plan to send each month, and the price goes up in steps as your chosen sending amount grows.

The Professional plan starts once you’re sending over 150,000 emails a month, and its price stays a flat $499 a month at that entry point, rising further only for very high volume senders. Enterprise pricing is custom and built around your business, usually starting once you’re sending well beyond a million emails a month.

The Free Plan

The Free plan is a real, usable plan, not just a short trial. There’s no time limit on it, and you don’t need to enter a credit card to use it.

Here’s what you get:

• 300 emails a day, which works out to around 9,000 emails a month if you send every single day.
• Storage for up to 100,000 contacts, at no cost.
• Email templates, a simple drag and drop editor, sign-up forms, basic automation, and basic reports, all included.
• Automation only fully works for your first 2,000 contacts. If your list grows past that while still on Free, keep this limit in mind.

A Small Thing to Watch Out For

The 300 emails a day limit does not carry over. If you don’t use all 300 sends today, you don’t get extra sends tomorrow, they’re just gone. Every email sent on the Free plan also carries a small “Sent with Brevo” message at the bottom, which you cannot remove without moving to a paid plan.

Who this plan is good for: anyone just starting out, testing the tool, or a small business with a modest list that doesn’t need automation running past 2,000 contacts.

The Starter Plan

The Starter plan begins at $9 a month for 5,000 emails, and the price rises in steps as you pick a bigger monthly sending amount, up to around $69 a month for 100,000 emails. Contact storage on this plan also depends on how much you send, ranging from a smaller cap at low volumes up to around 500,000 contacts at higher sending levels.

Here’s what you get on top of the Free plan:

• No more daily sending cap. You get a full monthly amount instead.
• Basic email support.

A Small Thing to Watch Out For

The Starter plan still shows the “Sent with Brevo” message on your emails. Removing it costs a small extra fee each month, around $10 to $12. Starter also doesn’t include landing pages or advanced reporting, like seeing exactly who opened and clicked, and automation still only fully covers your first 2,000 contacts.

Who this plan is good for: a small business that has outgrown the Free plan’s daily limit, and mainly wants to send simple newsletters and basic automated emails without needing landing pages yet.

The Standard Plan

The Standard plan starts at around $18 a month for 5,000 emails, and this is the plan most growing businesses end up choosing.

Here’s what you get on top of the Starter plan:

• Marketing automation with no contact limit, so your automated flows keep working no matter how big your list gets.
• Landing pages, so you can build a simple page to collect sign ups without needing a full website.
• A/B testing, so you can try two versions of a subject line or email and see which one performs better.
• No Brevo branding on your emails, included at no extra cost.
• Better reporting, so you can see more detail about how your campaigns are doing.
• Send time optimization, which uses simple smart timing to send your email when a contact is more likely to open it.
• Multi-user access, so more than one person on your team can log in, usually as an add-on per extra person.

A Small Thing to Watch Out For

Some more advanced tools, like AI-powered audience grouping, a click heat map showing exactly where inside your email people clicked, and WhatsApp messaging, are not included here. Those live on the Professional plan.

Who this plan is good for: most small to medium businesses that want real, unlimited automation, their own landing pages, and a clean, branding-free email, without paying for enterprise-level tools they won’t use.

The Professional Plan

The Professional plan is built for businesses sending a large number of emails, starting from around 150,000 emails a month, and it begins at a flat $499 a month.

Here’s what you get on top of the Standard plan:

• WhatsApp and web push messages, so you can reach people outside of just email.
• Smart audience grouping powered by AI, which sorts your contacts based on their behavior automatically.
• A click heat map, showing you exactly where inside your email people clicked.
• Contact scoring, so you can see which contacts are the most engaged or most likely to buy.
• Phone support, plus help from a deliverability specialist if your emails aren’t landing well.
• More advanced ecommerce features, useful for online stores tracking orders and product activity.

A Small Thing to Watch Out For

This is a big jump in price from the Standard plan, from $169 a month at the top of Standard straight to $499 a month at the start of Professional. If you’re not yet sending anywhere close to 150,000 emails a month, or you don’t need WhatsApp and AI grouping, you likely don’t need this plan yet, and moving up too early just adds cost without adding real value for you.

Who this plan is good for: larger businesses or online stores with a high sending volume that want deeper automation, extra channels like WhatsApp, and detailed reporting all in one place.

The Enterprise Plan

The Enterprise plan doesn’t have a listed price. You need to contact Brevo’s sales team directly, and the cost is built around your specific needs, usually starting in the thousands of dollars per year for very high volume senders.

Here’s what you generally get:

• A dedicated account manager to help you directly, plus support setting everything up.
• Enterprise-grade security features, useful for larger companies with strict data rules.
• The ability to manage several linked sub-accounts, handy for agencies or businesses running more than one brand.
• No practical limit on how many contacts you can store.
• Priority, personal support, so your questions get answered faster.

Who this plan is good for: large companies with big teams, strict security needs, several brands to manage, or a very high sending volume that needs a custom setup.

Pay As You Go: A Different Way to Pay

If you don’t want a monthly plan at all, Brevo also lets you buy prepaid email credits. You pay once for a set number of emails, and those credits never expire. This works well if your sending is unpredictable, like a few big campaigns spread through the year, rather than steady monthly sending.

A Small Thing to Watch Out For

Pay-as-you-go gives you everything in the Starter plan, meaning no daily limit and the branding removed, but it does not include landing pages, and it still only covers your first 2,000 contacts in automation. If your plan relies heavily on automation or landing pages, prepaid credits may not be the right fit for you.

Who this is good for: low volume or occasional senders who don’t want to commit to a monthly bill and would rather just pay for what they actually use.

Add-Ons: The Extra Costs Worth Knowing About

This is the part a lot of pricing pages don’t explain clearly, so let’s go through it plainly. Some features on Brevo don’t come with your plan automatically, and cost extra on top of your monthly bill.

Removing the Brevo logo on the Starter plan costs around $10 to $12 extra each month. It’s already included for free from Standard upward.

SMS credits are priced separately from your email plan, sold in packs starting from 100 messages, and the cost changes depending on which country you’re sending to. Sending 100 texts to the US, for example, costs a small flat fee, while sending the same number to a different country can cost more or less.

WhatsApp messages work the same way, priced on top of your plan, and only available starting from the Professional plan.

A dedicated sending address, sometimes called a dedicated IP, costs around $251 a year. It’s mainly useful for very high volume senders who want more control over their sending reputation, and it’s included at no extra cost on the Enterprise plan.

Live chat for your website, called Conversations, is a separate product from Brevo, priced at around $15 a month per person using it, with a smaller free version available too.

A fuller sales CRM setup, called Sales, is free at a basic level, but more advanced sales features cost around $12 a month per person using it.

A Small Thing to Watch Out For

If you’re comparing Brevo’s starting price to another tool, make sure to think about whether you’ll need any of these add-ons too. The starting price on the pricing page is often just the beginning of your real monthly cost, not the full picture.

Paying Yearly vs Paying Monthly

Brevo gives you a 10 percent discount if you pay for a full year upfront instead of paying month by month, and this applies across all of its paid plans. If you’re confident you’ll stick with Brevo for a while, this is an easy way to lower your yearly cost. If you’re still testing the tool out, staying on monthly billing gives you more freedom to change your plan or cancel without losing money.

What Happens If You Go Over Your Limit

If you use up all your monthly emails before the month ends, Brevo pauses your campaigns rather than charging you extra automatically, and it warns you before this happens. From there, you can buy more credits, renew your plan a little early, or simply wait for your next billing date. This is worth planning for if your sending amount changes a lot from month to month, since unused sends don’t carry over, and going over your limit stops your emails mid-month if you’re not paying attention.

How to Downgrade or Cancel

If you ever want to stop paying for a plan, you’re not locked into a long contract. You can switch back down to the Free plan at any time from inside your account settings, under your plan or billing section. Your account and your past campaign data stay in place even after you downgrade, so you don’t lose your history, you just lose access to the paid features until you upgrade again.

How to Pick the Right Plan for You

Here’s a simple way to think it through:

Sending very little, or just testing things out? Stay on the Free plan until you outgrow the daily sending limit.

Sending occasionally, with no fixed pattern month to month? Pay-as-you-go credits are likely your cheapest, simplest option.

Sending regularly, but don’t need automation or landing pages yet? Starter covers the basics well.

Ready for full automation, landing pages, and a clean, branding-free email? Standard is where most growing businesses land, and it’s usually the best value for the features you get.

Sending a very high volume, or want WhatsApp and AI-powered grouping? Professional makes sense once your numbers justify the cost.

Running a large company with strict security, multiple brands, or big support needs? Enterprise is worth a conversation with their sales team.

Frequently Asked Questions

Is Brevo’s free plan actually usable, or just a limited trial? It’s a real, full plan with no time limit. You can stay on it as long as you want, as long as 300 emails a day and automation for your first 2,000 contacts is enough for your needs.

Does Brevo charge based on my contact list size? Mostly no. Brevo charges based on how many emails you send each month. Your contact storage limit does grow with higher plans, but the main cost driver is your sending volume, not your list size.

Can I remove the “Sent with Brevo” message from my emails? Yes. It’s included for free from the Standard plan upward. On the Starter plan, you can remove it too, but it costs a small extra monthly fee.

Are SMS and WhatsApp included in my plan? No, both are priced separately from your email plan. WhatsApp is also only available starting from the Professional plan.

What happens if I go over my monthly email limit? Brevo will pause your sending once you hit your limit, and will let you know before that happens. You can then choose to buy more credits, renew your plan early, or simply wait until your next billing cycle starts.

Is it cheaper to pay monthly or yearly? Yearly billing gives you a 10 percent discount compared to paying month by month. It’s worth it if you’re confident you’ll be using Brevo for a while.

What’s the real difference between the Starter and Standard plans? Starter covers basic sending without a daily cap. Standard adds the things that actually help you grow, like automation with no contact limit, landing pages, A/B testing, and removing Brevo’s branding for free, for only a small jump in price.

Should I choose a monthly plan or pay-as-you-go credits? If your sending amount is steady every month, a monthly plan is usually simpler to manage. If your sending changes a lot, or you only send occasionally, prepaid credits can save you money since they never expire and you’re not stuck paying for months you don’t use.

Which plan should a small business starting out choose? Start on the Free plan, and move up to Starter or Standard once you outgrow the daily sending limit or want automation and landing pages. Most small businesses find Standard the sweet spot once they’re ready to grow.