Best Time and Day to Send Emails (Backed by Data, Not Guesswork)

What If One Tiny Timing Mistake Is Costing You 80% of Your Email Results? 😳

You’ve done everything the “experts” told you to do.
A/B tested subject lines? ✅
Wrote copy that sounds like a real human? ✅
Added an irresistible offer and a juicy CTA? ✅✅

You hit send…
Sat back…
And waited.

And waited.

And yeah… nothing.
No surge in opens. No spike in clicks. Definitely no sales. 😶‍🌫️

Feels brutal, right?

But here’s the part no one talks about:
It probably wasn’t your email’s fault.

It was when you sent it.

That’s right — timing isn’t just important in life or comedy.
In email marketing, timing is everything.

You can have the perfect email, but if it lands in inboxes when people are in meetings, driving, half-asleep, or rage-deleting a flood of newsletters… it’s already too late.

So the million-dollar question:
When’s the best time to send an email?

I had the same question.
But instead of crossing my fingers and sending emails into the void… I went deep.

I mean really deep.

I spent weeks digging through thousands of blog posts, endless studies, and contradicting stats.
I reached out to pros — not just internet gurus, but real marketers running real campaigns.
I ran dozens of my own tests. Lost sleep. Skipped weekends. Obsessed over open rates. 😵‍💫

And after all that?
I cracked it.

I found what actually works — and now, I’m giving it to you. No fluff. No recycled advice.

In this guide, you’ll learn:

✅ The best days and times to send (based on real data — not random guesses)
✅ How your audience and niche can change everything
✅ Why there’s no “universal perfect time” — but how to find your own
✅ Simple, no-stress tips to test and optimize your email timing

And don’t worry — no complicated jargon, no need to be a data wizard.
Just practical insights you can use right now.

Because if you’re spending hours writing emails, you deserve to see results.
Let’s get your timing right and make every send actually count. 💌🚀

What Real Research Says About the Best Time and day to Send Emails

You already know timing matters — it can make or break your email performance.

But instead of making assumptions (like “mornings must be best”), I went deep into the real research.

We’re talking millions of emails, multiple platforms, and data pulled from actual campaigns, not theories. I studied benchmarks from Mailchimp, Campaign Monitor, Moosend, Omnisend, GetResponse, and even Mailmodo for Indian businesses.

Let’s break it all down — not just what they found, but why it matters and how you can use it.

✅ Mailchimp: The OG of Email Marketing Data

Mailchimp isn’t just any email tool — it’s been around forever and analyzed billions of emails across many industries. Their top advice? Tuesday and Thursday around 10 AM are the magic windows for sending emails that get opened.

Why? Because Mondays are like a wild jungle 🐒 — everyone’s drowning in emails and barely breathing. Your message? Likely lost in the chaos.
But come Tuesday, people finally breathe easy. Their inbox clears out, and suddenly they’re open to new stuff.

That 10 AM time? It’s the “after coffee ☕, before meetings” sweet zone — when people actually read emails instead of speed-deleting them.

Best for: General businesses, creators, freelancers, and many service industries.

Your move: If you’re clueless about timing, start with Tuesday at 10 AM. You can’t go wrong here. ✅

 Mailchimp email marketing benchmark

✅ Campaign Monitor: Timing Isn’t Just About Opens — It Affects Clicks Too

Campaign Monitor studied 100,000+ email campaigns — mostly from B2B and educational industries — and found Tuesday and Wednesday, 9 to 11 AM deliver the best clicks, not just opens.

This is when folks are awake, focused, and not glued to endless Zoom calls or rushing somewhere. They’re paying attention and ready to take action.

Saturday? Nope. People are chilling 🛋️, not clicking on emails asking for signups or purchases.

Best for: B2B companies, educational platforms, and businesses wanting high engagement and conversions.

Quick tip: Want clicks, not just opens? Aim for Tuesday or Wednesday at 9:30 AM. 🎯

Campaign Monitor Report

✅ Moosend: Audience Type Totally Changes Timing

Moosend’s smart approach splits timing based on who you’re emailing:

• B2B (business to business): Best to send emails Tuesday 9–11 AM when professionals are checking work emails between meetings. They want value-driven, no-fluff content like reports, demos, or industry news.

• B2C (business to consumer): Consumers are often on their phones relaxing after a long day. Sunday evenings from 5–8 PM is prime time when they scroll social media or watch TV, and are more likely to engage with product offers, discounts, or lifestyle content.

Why this matters:
A B2B email sent Sunday night will be ignored. A B2C promo blasted Tuesday morning might miss your audience because they’re busy working.

What it means for you:
Match your send time to your audience’s lifestyle and mindset for better engagement.

Moosend Email Timing report

✅ Omnisend: eCommerce Has Its Own Rules

Omnisend’s data zeroes in on the habits of shoppers:

• Best day for promotions: Thursday mornings (8–9 AM) — shoppers start planning weekend buys and look for deals.

• Best day for newsletters: Sunday — a relaxed day where people enjoy low-pressure, story-based content.

Why this is different:
Ecommerce customers have distinct buying rhythms. Thursday is the “getting ready for weekend shopping” day. And mornings work because people often check their phones during breakfast or commute.
Sunday newsletters don’t push sales hard but build brand loyalty and keep you top-of-mind.

What it means for you:
For product sellers, test Thursday morning promos and Sunday newsletters. Plus, interactive emails here (polls, sliders, buy buttons inside emails) can double conversions by making it super easy for customers to act immediately.

. – Omnisend report

✅ GetResponse: One Size Doesn’t Fit All — Especially Across Time Zones

GetResponse’s research reminds us that timing isn’t one-size-fits-all globally. What’s prime time in New York might be the end of the day in Europe or India.

• India’s best email window: 11 AM – 1 PM IST

• USA: 10 AM – 12 PM

• Europe: 11 AM – 1 PM CET

Why time zones matter:
If you send a 10 AM EST email to your German audience, it lands at 4 PM there — just when many are wrapping up their workday and less likely to engage.

What it means for you:
Always schedule your emails based on the subscriber’s local time, not yours. Most email platforms let you do this automatically. It’s a simple step that boosts opens and clicks dramatically.

GetResponse Report

✅ Mailmodo: Fresh Insights from India 🇮🇳

.

🇮🇳 Mailmodo: Best for Indian Market, Especially Tech, SaaS & Education

Mailmodo, popular in India, backs up a lot of the above but also adds something new:

• Best time: Tuesday and Wednesday between 11 AM – 1 PM IST

• Bonus: Interactive emails (like AMP emails where users can fill forms or swipe inside the email) perform even better in this window.

Why this works:
Late morning is when Indian professionals, especially in tech and education, are in “deep work mode” but still check emails before meetings or calls. Interactive emails catch attention and invite immediate action.

What it means for you:
If your audience is Indian professionals or students, send emails mid-morning on weekdays, especially if you’re using modern interactive formats.

. – mailmodo report

🧠 So… Is There a Universal “Best” Time?

Short answer? No.
But… we do see some clear patterns that work across most industries and audiences:

What You Should Actually Do With This Data

Don’t overthink it. Just start here:

1. If you’re new, test Tuesday at 10 AM in your reader’s time zone. It’s the safest, best-tested option across all platforms.
2. Send at different times based on audience:
   • B2B → Weekday mornings
   • B2C → Evenings or weekends
   • eCommerce → Thursday AM & Sunday PM
3. Use your email tool’s “time zone” feature to send at local time.
4. Watch your own results. Track open and click rates. Try small A/B tests.
   Example: Split your list and send half at 9 AM, half at 11 AM. See what wins.

Because in the end, the best time to send emails… is when your audience wants to read them.
The data gives you a head start. But testing gives you control.

Real Experts Share Their Secrets: When’s the Best Time to Send Emails?

You don’t have to guess when to send your emails. I asked the pros — actual email marketing experts who live and breathe this stuff every day. Here are 10 simple but powerful tips from folks who’ve tested, measured, and nailed down the best times to get your emails opened, read, and clicked:

1. Michael Leszcynski — Head of Content, GetResponse

“The best-performing hours are usually somewhere in the early morning. The global results show that this can be as early as 4 a.m.”

What this means for you: Early morning is like the calm before the storm. Your email arrives before everyone’s inbox explodes, making it more likely to get noticed.

2. Greg Zakowicz — Senior Ecommerce Marketing Expert, Omnisend

“People most often read their emails on Tuesdays and Fridays at the start of the month… middle of the day at 2 p.m., end of their working day at 5 p.m., or before bed at 8 p.m.”

Why this matters: If you want clicks and sales, send your emails when people are naturally checking in — not when they’re swamped.

3. Chad S. White — Head of Research, Oracle Marketing Consulting

“The best time to send emails is mid-morning, around 10 a.m., when people have cleared their urgent morning tasks and are ready to engage.”

How to use this: Don’t compete with the morning rush. Hit inboxes just as folks settle in — your email stands a much better chance of getting attention.

4. Kath Pay — Founder, Holistic Email Marketing

“Timing isn’t just about the clock — it’s about when your audience is ready to act. Test your send times carefully, but generally, midweek mid-morning works best.”

Pro tip: Your audience might have different habits. Start with midweek mornings, then tweak based on your own results.

5. Ryan Phelan — Founder, Conversations That Convert

“Weekdays between 10 a.m. and noon get the highest engagement rates, especially Tuesday and Wednesday. Avoid Mondays and Fridays if you want better results.”

Takeaway: Skip the inbox chaos of Mondays and the weekend wind-down on Fridays. Aim for midweek, mid-morning instead.

6. Jeanne Jennings — Email Marketing Strategist and Speaker

“Tuesday through Thursday mid-mornings are consistently strong for email engagement. People are focused but not overwhelmed during these times.”

Simple truth: Midweek mornings strike the perfect balance — your email won’t get lost or ignored.

7. Dela Quist — Founder, Alchemy Worx

“Emails sent just before people start work or right after lunch tend to perform well, roughly 8–9 a.m. and 1–2 p.m.”

Why it works: These are natural email-checking moments — when people take a breather and scroll through their inbox.

8. Joanna Wiebe — Founder, Copyhackers

“Timing should always align with your audience’s daily rhythm. For B2B, mid-morning on weekdays is prime. For B2C, evenings and weekends might work better.”

What this tells you: Don’t treat all audiences the same. Match your send time to your readers’ lifestyle.

9. Jordie van Rijn — Email Marketing Consultant

“Avoid Mondays — people are catching up. Also steer clear of Friday afternoons when everyone is winding down. Midweek mornings are your best bet.”

Bottom line: Timing around busy days gives you a better shot at inbox attention.

10. Ann Handley — Chief Content Officer, MarketingProfs

“Sending emails during times when your audience is most receptive makes all the difference. For many, that’s mid-morning during the workweek, but always test what works for your unique list.”

Golden rule: Know your audience — and don’t just guess. Test, learn, and optimize.

💡 Here’s What It All Means for You

Almost every expert points to one big idea:

Mid-morning, especially Tuesday to Thursday, is your golden window.

But! Early mornings, afternoons, and evenings can work too — if you know your audience’s habits. And the secret sauce? Test different times, watch your results, and adjust.

That way, you’ll find the perfect moment that’s unique to your list.

Here are the tools that help you to send emails on best time automatically 🎯

You get it — timing is everything when it comes to emails. But here’s the million-dollar question:

How do you actually find that golden moment to hit “send” without endless guesswork?

Good news — you don’t have to be a psychic or spend hours staring at your inbox. There are some awesome email marketing tools out there that do the hard work for you. They watch your audience, study their habits, and pick the perfect time so your email lands right when your readers are ready.

Here are the top contenders that’ll save you time and boost your results:

MailerLite — The “Set It and Forget It” Champ 🏆

New to email marketing? MailerLite makes it crazy easy. Their “Delivery by Time Zone” feature means your emails go out when your subscribers are awake and alert — no awkward 3 a.m. wake-up calls.

It’s like having a magic clock that knows exactly when your people want to hear from you. Simple. Smart. Stress-free. here is my Mailerlite Review

ActiveCampaign — The Smart Assistant You Didn’t Know You Needed 🤖

ActiveCampaign is a bit more fancy. It watches when your audience actually opens emails and sends your message at the exact moment they’re most likely to click.

Think of it as your personal email ninja, sneaking your message into inboxes when it’ll get the most love.

Omnisend — The Ecommerce Superstar 💰

Running an online store? Omnisend is your new best friend. It knows when shoppers are scrolling, clicking, and buying — then helps you send emails at just the right time.

From cart reminders to flash sales, it’s built to make sure your emails don’t just get opened — they make you money.

Klaviyo — For Those Who Want to Treat Every Subscriber Like a VIP 🎉

If you want to impress, Klaviyo’s got your back. It dives deep into your customers’ habits, figuring out their local time and favorite email moments.

The result? Personalized send times that feel tailor-made. Your subscribers will think you’re reading their minds (but really, it’s just Klaviyo).

Quick Recap — What’s Your Best Pick?

• Total newbie? MailerLite keeps it easy and breezy.
• Want to get clever with automation? ActiveCampaign’s got the brains.
• Running an online shop? Omnisend and Klaviyo are your secret weapons.

Pro tip: No matter which tool you pick, don’t just set and forget. Keep an eye on your reports, test different times, and fine-tune like a pro. That’s how you turn good email timing into great results.

Ready to stop guessing and start winning inboxes? These tools will make sure your emails get seen — exactly when they should.

How to Find Your Perfect Send Time (Because There’s No “One-Size-Fits-All”) ⏱️📬

Let’s be real for a second…

You’ve seen all the stats.
You’ve read what the experts said.
You know Tuesday at 10 AM might be great…

But here’s the truth nobody tells you:

👉 There is no perfect universal send time.

Why? Because your audience isn’t the same as everyone else’s.

What works for a B2B SaaS company in the U.S. might totally flop for a fitness coach in India or an ecommerce brand in Australia.

That’s why the smartest marketers don’t rely on random internet advice — they test their own timing and let real data lead the way. 📊

Here’s exactly how you can do it too 👇

🧪 Step-by-Step: How to A/B Test Your Email Send Time

No complicated tools. No marketing jargon.
Just a simple strategy that actually works — if you stick with it.

✅ Step 1: Pick a Consistent Email Type

Don’t test random stuff. Start with one repeating email — your weekly newsletter, a promo campaign, or even a blog update.

Why? Because consistent format = reliable results.
You want to isolate timing — not be thrown off by different content every time.

💡 Pro tip: Avoid testing on holiday blasts or once-a-year sales. That’s messy data you can’t reuse.

🔁 Step 2: Split Test 2 Different Days or Times

Choose two solid options. Then divide your list into two equal groups.

Example:

• 🕙 Group A: Tuesday at 10 AM
• 🕑 Group B: Thursday at 2 PM

Keep everything else exactly the same — subject line, content, CTA — only the time changes.

Then hit send and… wait. 👀

📈 Step 3: Track What Actually Matters

Give it 24–48 hours and check these 3 golden metrics:

• 📬 Open Rate – Did they even notice your email?
• 🔗 Click Rate – Did they care enough to engage?
• 💸 Conversion Rate – Did it lead to sales, sign-ups, or action?

It’s not about chasing opens — it’s about finding when people act.

🔄 Step 4: Rinse & Repeat (Monthly)

Yep. Don’t stop at one test.

People’s habits change with seasons, work routines, even daylight saving time.
Do a mini test every month — try a new day or time. 📆

Over time, you’ll build your own custom “send time formula” based on real behavior — not marketing myths.

🏁 The Goal?

To stop wasting good emails on bad timing.
To start showing up when your audience is actually paying attention.
To send emails that don’t just get opened — but get clicked, replied to, and converted.

You’ve got the playbook. Now go test it.
Because your real best send time is waiting to be discovered. 🧠

Quick Wins & Pro Tips to Instantly Boost Your Email Timing ⚡📤

Alright — by now, you know send time matters a lot.
But if you want to squeeze out even more results, these quick wins and sneaky-smart tricks can seriously level up your game 🔥👇

✅ 1. Keep Your Schedule Consistent 🗓️

One of the easiest ways to build trust with your list?

Stick to a schedule.

People get used to seeing your emails at a certain time. When you show up regularly (say, every Tuesday at 10 AM), they’re more likely to open because they expect you.

📌 Bonus: Email algorithms like consistency too. It helps with deliverability — aka landing in the inbox, not spam.

🌍 2. Segment by Timezone (Or Behavior)

If your list includes people from different countries or time zones, sending everyone the same email at your 10 AM = disaster.

Instead:

• Use your email tool’s “send by time zone” feature (many tools support this)
• Or segment based on user behavior — like when they usually open/click

It takes a bit more effort, but the reward? ⚡ Way higher engagement.

🔁 3. Resend to Unopens — But at a Different Time

Here’s a clever trick:

Send your email once → Wait 24–48 hours → Then resend it to people who didn’t open, but at a different time.

Example:

• First send: Tuesday at 9 AM
• Resend to unopens: Thursday at 4 PM (with a slightly tweaked subject line)

It’s an easy way to get more eyes on your email — without annoying anyone.

🧪 4. Combine Send Time + Subject Line Testing

Timing is powerful.
Subject lines are powerful.

But when you test both? 💣 You unlock max potential.

Here’s how:

• A/B test two send times (e.g., 10 AM vs 2 PM)
• AND two subject lines (curious vs benefit-driven)

Track which combo gets the most opens + clicks — then double down next time.

💡 TL;DR — These Quick Wins Work:

✔️ Be consistent with your send time
🌎 Segment by time zone or user behavior
🔄 Resend to unopens at a smarter time
✍️ Test subject lines with send times

Small tweaks → Big impact.
Try these this week and watch your email results climb 📈🚀

Need help setting these up in your email tool? Let me know — happy to guide you step-by-step.

Final Thoughts: Stop Guessing. Start Sending Smarter. 💡📬

Here’s the truth:
You don’t need to send more emails — you just need to send them at the right time.

We’ve covered:

• The best days & times backed by real-world data 🧠
• What top email experts are actually doing 🧑‍💼
• Tools that help you nail timing automatically ⚙️
• A step-by-step method to test your perfect send time 🧪
• Quick wins that can boost your results starting today ⚡

But none of this matters if you don’t take action.
So here’s your challenge:

👉 Choose one tip from this post and test it this week.
Try a new send time. Segment by time zone. Resend to unopens. Just start.

Because when your timing is right, everything clicks into place:
More opens. More clicks. More sales. More connection. 🚀

You already know how to write great emails — now it’s time to make sure they actually get seen.

Let timing work for you, not against you.
And if you ever feel stuck? Come back here. This post isn’t going anywhere. 😊

FAQs 

1. ⏰ When’s the best time of day to send emails?

Morning (9–10 AM), noon (1–2 PM), and late afternoon (5–6 PM) all show higher open rates—around 21-22%. These times catch people when they’re checking emails fresh, on lunch break, or wrapping up their day.

2. When’s the best time to send a follow-up email?

Aim for 10–11 AM in your recipient’s time zone — that’s when people are most alert and likely to respond.
Avoid sending at 12 PM, as open rates drop around lunchtime.

3. 🚫 What time is too late to send emails?

If you’re aiming to stay professional, after 5 PM is usually too late — most folks are done with work and tuning out emails by then. Stick to the 9-to-5 window unless it’s urgent!

4. ⏳ What’s the worst time to send an email?

Avoid 12–3 PM — people are busy with work or lunch — and definitely skip midnight to 3 AM when everyone’s asleep. Sending emails then? Recipe for low opens and no replies.

5. 📅 What’s the best day to send emails?

Tuesday wins for the highest open rates.
For timing, afternoons get more opens, but evenings drive more clicks.

Pro tip: Track when your audience opens most and send then!

6. Mailchimp best time to send email

According to mailchimp Tuesday and Thursday around 10 AM are the magic windows for sending emails that get opened

7. campaign monitor best time to send email

Campaign Monitor studied 100,000+ email campaigns — mostly from B2B and educational industries — and found Tuesday and Wednesday, 9 to 11 AM deliver the best clicks.

8. What time should I send an email on Monday?

Best bet? Aim for midday, around 12pm–3pm on Mondays. Most people are just catching up on emails before then.

9. Is Friday a good day to send emails?

Yes—Friday can be surprisingly effective. Late morning (10am–12pm) often sees higher opens as people wind down their week.

10. What time of day are emails read the most?

Morning is king. Most opens occur between 9am–11am, with a peak around 10am in countries like the US, UK, Canada, and Germany.

11. Is Wednesday a good day to send emails?

Absolutely. Mid-week (Tuesday through Thursday) generally reflects the best open rates and click-throughs.

12. Is Saturday a bad day to send emails?

Not necessarily—if you do send, target 10am, when open rates decline but competition is low. Still, weekends often show lower overall opens than weekdays.